Is your website failing to generate leads? Is it hindering, rather than
helping your business? If you've answered yes to both questions, then
it may be time for a redesign. Dynamic Digital Advertising (DDA) is
a professional website design/redesign and development company aimed
at producing successful online businesses for clients of all sizes and
from all industry segments. We offer a range of website redesign services
to build websites better than anyone ever thought possible. If you are
interested in a custom website redesign, it is important to first evaluate
your existing website.
Approach the website from a user's perspective
and evaluate the design based on the following criteria:
Search Engine Visibility - Is your website
ranking on major search engines such as Google, Yahoo, and MSN? More
importantly, can your website be found on the first page of major search
engines? Research shows that 85% of all visits to websites originate
from major search engines and 62% of search engine users click on the
results within the first page while 90% of users click on results within
the first three pages. Simply put, if your website is not ranking on
the first few pages of search engines, then it will not generate leads,
but rather serve as an extension of your contact information.
Content - You've managed to get people
to your website; people who are interested in your products or services.
But, do you have something to tell them? If not, then you could be losing
potential customers based on your marketing message, or lack thereof.
With effective web copy, your site can encourage prospects to turn into
customers.
Aesthetics and Layout - Is your website
design compelling? An attractive site interests viewers, making them
want to see more. As users tend to scan information rather than read,
the layout should be designed so the viewer quickly understands the
site's mission and the content should be broken into easy-to-read segments
with headings and sub-headings. Graphics should complement the site's
layout and content.
Creativity - Does your website look
the same as your competitors? Is it innovative or unique in some way?
For many users, it is exciting to find a website that offers something
new or dares to be different. Interactive features are a great way to
add dimension to a website. As many websites rely on the brochure-type
style of website design, interactive and creative website designs can
be considered a fresh alternative.
Ease of Navigation - Can your website
visitors find the information they want or need quickly and easily?
The navigational structure should be designed with the content and the
intended audience in mind. The viewer should be able to navigate to
a desired location within two or three clicks. Links to products and
services, people, feedback and the site's main sections should be readily
available.
Browser Compatibility - Some Web editing
software, such as earlier versions of FrontPage, have compatibility
issues with Netscape and other browsers. A site that looks good in Explorer
may have problems in Netscape and vice versa. How well has your website
designer or developer addressed these issues? Look at your website on
different browsers, different browser versions, and old and new computers.
Loading Time - Does it take a long time
for your website to load? Are your visitors left waiting to see video
presentations, informative PDFs, 360-degree product animations, and
more? Surveyed viewers comment that slow-loading sites are one of their
top frustrations. Busy visitors won't wait long. A site should be attractive
and still load quickly.
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