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The Pay Per Click Reality
Overview, What is Pay Per Click Advertising?
Pay Per Click Management Services
Limiting Your Market: What You Don't Know About
Search Patterns
Pay Per Click Bid Management Software
Pay Per Click Cost
Pay Per Click ROI Report
PPC Click Through Rates
Click Fraud
Limiting Your Market: What You Don't Know About Search Patterns
Search engines like Google, Yahoo! and MSN provide companies with free online advertising by sending almost 2 billion search engine users to business sites every day. The best way to drive traffic to an advertiser's website is by organic search engine optimization developed by a professional search marketing and custom website design company like Dynamic Digital Advertising (DDA). However, many advertisers are still investing in Pay Per Click (PPC) search engine internet marketing.
What Advertiser's Don't Know about Search Patterns
Last year, advertisers spent 81%, $4.7 billion of the $5.75 total, on
search engine marketing. What they don't tell advertisers' is that these
billions of dollars, in many cases, are going to waste. Here are some
facts about pay per click search patterns that advertiser's don't know:
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Each year keyword prices increase
at least 20%. In 2005 keyword prices saw a 43.7% increase from 20041,
but the most popular keywords often don’t produce a positive
Return on Investment (ROI) because the cost of acquisition is so
high. |
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One in seven searches result in
a search engine user clicking on an advertiser’s competitor’s
site, meaning that competitors are purchasing advertiser’s
names and using them as their own keywords2. |
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80% of searchers don’t click
on sponsored ads, meaning thousands of keyword terms are being purchased
but search engine users are never visiting the sites that they are
assigned to3. |
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95% of Google’s ad revenue
comes from PPC search engine marketing’s high price for keywords. |
Who's in Control?
Advertisers may place ads but customers are in complete control-they
get to decide where they will go on the Internet. It is important for
advertisers to realize that they need to reach consumers on their terms.
This is why it is so crucial to use organic search engine optimization
by a professional internet marketing and custom website design company
like DDA. This type of online advertising assesses just how targeted
audiences' are searching and customizes an advertiser's website to appear
when and where audiences' are searching.
1 iProspect
2 Hitwise study 2006
3 The iProspect Search Engine User Behavior Study, April
2006
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