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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
Fraud Search Engine
Optimization Companies
There are some search engine optimization (SEO) companies who use techniques like shadow domains, doorway pages, over-optimization and link farms to drive traffic to an advertiser's website. With fraudulent companies out there it is even more important to find a well respected professional website promotion and custom website design company like Dynamic Digital Advertising (DDA) to customize your website to appear in the top search results in the major search engines. Similar to online advertising Pay Per Click (PPC) programs, these fraudulent techniques deliver traffic to an advertiser's website that less often results in a conversion and can ultimately get a website delisted by the major search engines like Google, Yahoo and MSN.
Fraudulent Techniques
Over optimization is the number one fraudulent technique employed by
fraudulent SEM firms. These firms use hidden text and stuff keywords
into your text and code to drive traffic to your site. Shadow domains
are small supplementary websites owned by the SEM firm designed to drive
traffic to your site. Link farms, or bad neighborhoods, list thousands
of links to unrelated websites. A doorway page is a single webpage optimized
for a particular keyword within specific search engines that provide
a link to an advertiser's website. The problem with all these "black
hat" techniques is that search engines recognize them and then ultimately
block an advertiser's website from their search engine.
Warning Signs
When choosing a SEM firm, there are some warning signs that indicate
that the company is fraudulent. Advertiser's should always do research
on a company before committing to their services. Does their website
list client testimonials? Are the clients companies you have heard of?
Does the company offer a guarantee that it will list an advertiser's
website in the number one search result? If so, then the company is
most likely using fraudulent techniques to temporarily drive traffic
to your site or it is not concerned about long term, across-the-board
results. Unfortunately, there is no real way to guarantee a specific
top search result but an established internet marketing and website
design company, like DDA, will provide you with testimonials from clients
who know that search engine optimization has helped their website achieve
significantly higher rankings.
Traffic Generation Scams
Traffic generation scams offer no benefits because any traffic driven
to your site is accidental. Traffic is generated through misspelled
keywords and domain names or by other clients who are required to visit
the site to receive credit towards their own account. This means that,
similar to many online advertising PPC program, the audience being delivered
to the website may not be well targeted and often does not result in
a conversion.
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