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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
Organic Click Through Rates
Studies show more people are likely to click on organic search engine listings than Pay Per Click (PPC) search engine advertising listings. With the services of a professional custom search engine marketing and website design company like Dynamic Digital Advertising (DDA) that specializes in organic search engine optimization, an advertiser has more of an opportunity for click throughs and conversions.
Frequency of Organic Search Listing Visits
Many studies show how frequently search engine users click through organic
search listings, proving how important it is for an advertiser to employ
organic search engine optimization services. Studies find:
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Search engine users are up to 6 times more likely to click on the first few organic results than they are to click on any of the paid results1. |
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An eye tracking study revealed
that 50% of users begin their search by scanning the top organic
results 2. |
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Only 30% of search engine users
click on paid listings, meaning the remaining 70% of search engines
users are clicking on organic sites3. |
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Search engine users trust organic
sites more than paid sites. One study found that 66% of customers
distrust paid ads4. |
Greater Click Throughs than Pay Per Click Search
Engine Advertising
Because search engine users trust organic listings more than they trust
paid search results the number of click throughs is greater. The keyword
research and content development done by SEM services maximizes the
traffic directed to an advertiser's website and improves the number
of click throughs.
Conversion Rates
The overall conversion rate for organic listings is 17% higher than
paid search results5. Trends show that more sales result from search
engines that originated from organic search listings6. These trends
reveal how important it is for an advertiser to invest in the organic
search engine optimization services of a professional SEM and custom
website design company like DDA.
1 Oneupweb Study
2 Enquiro, July 2005
3 Are Corporate Websites Optimized for SEO? By Paul
Bruemmer, August 2005
4 Emarketer 2003
5 Marketing Sherpa, August 2005
6 Are Corporate websites optimized for SEO? By Paul
Bremmer, August 2005
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