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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
The Cost of Organic Search Engine Marketing
Organic search engine marketing is proven to be very cost effective. Although organic SEO may cost more initially and in the short term, its cost in the long run is much lower than that of a Pay Per Click (PPC) search engine online advertising program. Considering that 70% of all search engine users report visiting organic sites daily, it is extremely beneficial to invest in organic search engine optimization by a professional website promotion and custom website design company like Dynamic Digital Advertising (DDA).
Cost
In 2005, $5.75 billion was spent on search engine marketing. Only 11%
of that total was spent on organic SEO. Yet, 80% of all click traffic
to websites is click throughs on organic SEO listings. As competition
grows, PPC keyword costs rise, fraud increases and click throughs decline.
Pay Per Click programs will become even less effective, more expensive
and less viable when compared to organic SEO programs like those offered
by DDA.
Organic SEO Budgets
Cost of organic SEO programs varies greatly from case to case. SEM firms
will customize the cost to meet the goals and capabilities of an advertiser.
Smaller companies can spend as low as $100 a month while larger companies
can pay up to $15,000 a month with some SEO providers. The cost all
depends on an advertiser's budget and which SEO services he chooses.
A company such as Dynamic Digital Advertising, a professional internet
marketing and custom website design company servicing Philadelphia,
New Jersey, New York and across the U.S., will work to achieve an advertiser's
goals through organic search engine optimization while working within
their budget.
Less Risk
Organic search engine optimization does not have the same cost risks
as PPC programs. An advertiser never has to worry about problems like
click fraud. Nor do they require additional costs for software or management
teams to monitor issues like click fraud. Advertisers also get to reap
benefits from conversion rates that are 3 times higher than those of
PPC online advertising programs1.
1 SEMPO 2006
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