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DDA would like to raise awareness of PageRank, an
important process utilized by Google and other search engines that can,
when addressed properly, help improve your website's rankings. A website's
Google PageRank score (0 through 10, 10 being highest) is based, in
part, on the number of related incoming links your website has to it.
In other words, how many other websites are linking to your website
and how relevant they are to your website's products and services. DDA
is continuing to take action for all of its SureThing Optimization clients
to improve PageRank success.
How important is PageRank and high rankings on Google? Here are a few
facts and figures:
Google is the most widely used search engine on the internet. A Google
search covers more than 4 billion URLs and is responsible for approximately
41% of searches performed on the internet. For comparison, Yahoo accounts
for approximately 37% of all internet searches.
Google combines your PageRank score with sophisticated text-matching
techniques to find pages that are both important and relevant to the
search terms.
Most search engines, especially Google, consider your site more "important"
if there are more links pointing to your site from other sites that
are in your related industry.
As your PageRank rises, it helps your website move higher in the Google
search engine results for your targeted keywords and phrases.
By planning a link-building campaign for long-term results, you can
raise your site’s PageRank and significantly improve your website's
rankings on Google.
DDA scours the Web to find business directories
and organizations that will link to your website when requested. DDA
submits your website to the appropriate groups. As you and DDA add more
incoming links to your website, you should see a rise in your PageRank,
and consequently a rise in your search engine rankings. There is no
cost to you for these additional services if your website is enrolled
in DDA's SureThing Search Engine Optimization Program. If there are
industry-related websites that you know of that would be willing to
link to your website, please contact them or us as it is these industry-specific
links that are of the most value.
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