Digital Advertising Information You Need to Know

SEARCH ENGINE MARKETING AND WEBSITE OPTIMIZATION — Vol. 6

What you don't know CAN hurt you!

Did you know one of the biggest challenges today's marketing executives face is learning to compete in the digital marketplace? And, one of the biggest mistakes many small business marketers make is failing to maximize the marketing value of their company's website through search engine optimization.

Are you aware that 91% of consumers get information from the Internet when making a buying decision, and 85% of all visits to websites originate through a search engine? Do the math. If eight out of ten qualified potential buyers of your company's goods or services are being guided by a search engine's results list, and your company's name does not appear on that list, you could have a serious marketing problem.

Do your competitors search engine optimize their websites? Considering the probability of lost opportunities, you'd think most companies would make website development and search engine optimization a priority. In reality, only a very small fraction of all websites are developed and optimized for the search engines to find them. A lot of companies don't know their websites can rank higher in search results because they don't understand how the search engines and search engine optimization works. DDA can tell you if your competitors are optimizing.

Do you know how the search engines work? Actually, it is difficult for anyone to know exactly how the major search engines operate. They are very secretive about the precise algorithms used to rank websites, and their formulas appear to change regularly. What is commonly known is that search engines use automated programs called spiders to continuously "crawl" the World Wide Web and retrieve data from web pages. The data is analyzed and indexed based on various criteria like structure, content, link value and other encoded information.

When a web searcher enters search words at a search engine site, those words are compared to the search engine's index. The best matches are returned in the order the search engine deems "best results." If your website hasn't been optimized, it definitely won't show up on the first several pages of best results, and it may not show up at all. But, if you have a thoroughly optimized site, your website will likely be listed in the top ten results.

Do you know how your website currently ranks on the major search engines? If you're a SureThing™ client, you should already know. If not, here's how you can find out. First, identify two or three words or phrases that potential customers would use when searching the Internet for products or services provided by your company. Now, go to www.Google.com and do a search on each of the words or phrases. Where does your company stand in the rankings? Equally important, where do your competitors rank?

What do you know about Search Engine Optimizers? Not all search engine optimizers are created equal. There are thousands of companies who say they can optimize websites, probably hundreds who really can, and just as many more that will charge exorbitant fees for minimal results. These are the things you should know about your SEO:

1. How does their own website rank with the search engines? When you search for "digital advertising" on any of the major search engines, Dynamic Digital Advertising appears #1 in the search results—every time. more
2. Are they knowledgeable and experienced in search engine optimization and digital technology? Dynamic Digital Advertising was one of the first totally digital advertising agencies in the United States. For more than a decade, we have been providing website services and digital solutions to companies of all sizes. more
3. How do their clients' websites rank with the search engines? DDA's clients enrolled in the SureThing™ Search Engine Program average 135 rankings in the top 10 positions on the major search engines like Yahoo and Google. more
4. Is your SEO responsive to your questions and concerns? We will always respond quickly to your needs—we respect that your time is valuable, and all projects are timely. Call or e-mail us today.
5. Do their keyword suggestions really match the words or phrases your potential customers would search? At Dynamic Digital Advertising, we conduct in-depth keyword research to make sure the optimization keywords and phrases we develop match the terms most searched by those looking for the products and services your company provides. more
6. How does their fee structure compare to other SEOs? We know of companies that charge between $5,000 and $15,000 a month for search engine optimization. We just don't know why. For only $129 a month, Dynamic Digital Advertising can apply the same methodology to your website that secures our #1 ranking, and you'll also get free hosting and two monthly reports. more
7. Do they make honest and reasonable promises? At Dynamic Digital Advertising, we work for you. We strive to develop seamless partnerships with all of our clients, and we'll work hard to achieve a level of mutual trust and confidence that will make you feel like Dynamic Digital Advertising is an extension of your own marketing department. We don't use account executives to filter your information—you communicate directly with our creative staff. We use an innovative tracking system to account for every penny we bill—you always know, from start to finish, exactly what you're paying for. We integrate expert marketing and corporate identity branding into every DDA project with no additional cost to you, so you always get more than you pay for. We stay on top of digital technology so you can stay ahead of your competition.

When Dynamic Digital Advertising Search Engine Optimizes your website, you get higher rankings, you get more website traffic, you generate more leads, and you have mastered one of the biggest challenges of Marketing in the 21st Century.

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CUSTOM WEBSITE DESIGN AND DEVELOPMENT Dynamic Digital Advertising is one of America’s premier providers of professional custom website design and development services. DDA’s professional website development comprises fourteen important steps which are essential for ranking high on leading search engines such as Google, Yahoo, MSN, and others and for turning a large number of websites visitors into customers. One of the ways to ensure that your website benefits both your company and the maximum number of visitors each month is through DDA’s secure website hosting. Custom website design by DDA depends on reliable hosting; DDA provides this through high-performance servers, multiple data backups, and helpful 24/7 customer service.

GRAPHIC DESIGN SERVICES Dynamic Digital Advertising provides graphic design packaging through the talents of a skilled in-house graphic design artists. Packaging graphic design is important for branding your products: when you create the right impression you receive more initial purchases as well as more repeat purchases. Dynamic Digital Advertising’s graphic designers carefully assess the needs of your business for the purpose of creating a package that reflects your business and the needs of your target market. Graphic design packaging represents only a small portion of everything that Dynamic Digital Advertising does; we offer the largest and most varied service listings for digital advertising in the country.