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In this fast paced, always connected, and
everything-happening-at-once world we
live in, there are layer upon layer of trends
that permeate our lives, dictate our future,
and continually challenge the things that we know and understand. READ MORE 
Of course the big picture trends include such things as outsourcing, globalization, and connectivity. The reality is that everything and everyone is caught up in a whirlwind of ever-moving, ever-changing, ever-increasing trends. There are fashion trends, medical trends, manufacturing trends, religious trends, educational trends, the much feared economic trends, the much criticized dietary trends, and of course the sometimes frivolous and often amusing celebrity trends. In advertising, there are website design trends, video production trends, custom programming trends, animation trends, graphic design trends, copy writing style trends, and even color trends.
There is one trend that has been engaged and evolving since man first walked the Earth. Innovation! It is the granddaddy of all other trends, the foundation of all civilizations, and both the savior and perhaps ultimately the destroyer of mankind itself.
DDA holds the belief that modern civilization is focused on measuring the wrong things. We measure countries, wealth, gross national product, population, the number of sick, the starving, the oppressed, the free, opinions, viewers, visitors, customers, travelers, manufacturing numbers, consumer indexes, etc. We even spend a great deal of time measuring trends - where they started, where they are today, where they are going.
Perhaps we should measure innovation. Innovation determines which individuals prosper, which companies succeed, which countries grow, what groups become healthier, and ultimately, which civilizations rise and fall.
At DDA, we focus on innovation and intuitively understand that everything else follows, because everything else is just a trend.
One of the First Totally Digital Advertising
Agencies in the U.S.
The first Digital Photography
Studio
in Pennsylvania
DDA digitally photographs product, designs, programs, and launches one
of the first online Jewelry sites.
Chains-and-charms.com is still one of the leading online retailers
of charm jewelry.
One of the first Search
Engine Optimization Companies in the U.S.
One of the first Animation
Studios in Pennsylvania
Virtual reality by DDA. Using 3D models DDA creates framedoils.com,
an online shopping mall on a virtual island featuring 3D buildings that
represent, and offer for sale, a variety of different styles of oil
paintings. A Great idea, but too far ahead of its time.
Built in 1998, programmed, hosted and maintained by DDA for a Military
Contractor and the Marine Corps, this database driven website was, we
believe, the first online military development site of its kind. With
thousands of technical documents, interactive functionality, full administrative
control and three levels of security, it was, and remains today,
state-of-the-art.
Perhaps the first professional web developer with an in-house video
studio.
DDA
Sports. One of the first flash animated interactive games is designed
and launched.
Digi Islands. DDA's vision of a virtual vacation. Fully developed, Digi
Islands would offer a complete virtual vacation experience. Still a
great idea! link to www.digi-islands.com
The first melding of custom website development with organic search
engine optimization into a hybrid optimized website development process.
DDA's animation studio creates Major
Drumstick, the Turkey mascot for Philadelphia's ABC/ Boscovs Thanksgiving
Day Parade.
Sure-Thing Search
Engine optimization program, which had existed years before, is
opened up to companies not developing their websites at DDA. This $129
per month retrofit program makes high-end search engine optimization
available for all companies.
Early use of Shockwave/Flash/3D to create a virtual world. The DDA
Digital Agency-of-the-Future allow even visitors on dial-up to visit
and navigate through eight Digital Advertising production areas in this
futuristic 3d virtual environment.
One of the first custom website developers offering search engine optimization
copywriting by in-house staff writers.
Launch of prostate-cancer.com
one of the premier health care destinations online. Over six hundred
pages of optimized medical writing by DDA staff. The prostate-cancer.com
site also Introduced the "Grid Navigation System" designed
and developed by DDA. Patent applied for.
DDA Medical.
After many years of involvement in medical marketing and advertising,
DDA introduced a new division, DDA Medical, to serve the healthcare
professionals, medical device manufacturers, as well as pharmaceutical
and biotechnology companies in medical community. All corporate services
are offered, but they are tailored to the unique needs that the medical
field presents.
One of the first (perhaps the only) PowerPoint
Generators. Designed and programmed by DDA, this custom software
can sort, select and configure PowerPoint slides into a separate, unique,
fully functional PowerPoint presentation.
Onlivemation™.
DDA Medical’s website features four hybrid Video/Flash animations
wherein a live model interacts with animated silhouettes, live links,
and the website elements outside of the video vignette area in a 2D
animated environment. Combining multiple technologies to create new
capabilities is what DDA does best.
Magic
Layers™. DDA introduces a layered information architecture
that allows viewers to instantaneously access any number of layers of
additional information that present upon roll over and contain supporting
or defining data about the front page it resides behind.
The Oncura
trade show display concept, design and installation by DDA Medical
occupied three exhibit spaces, totaling 3,800 square feet, at the American
Urological Association's annual trade show at the Georgia World Congress
Center in Atlanta. Clearly the most radical display at the trade show,
Oncura's booth featured twenty-five cryoneedles measuring 21-ft tall
and topped off with 5-ft iceballs, representations of the company's
patented, break-through prostate and renal cancer treatment. Seventeen
LCD and two plasma screens were positioned around Oncura's booths and
played a video scripted, animated, edited, and produced by Dynamic Digital
Advertising.
Basic lithographic printing has not changed in the last 150 years, but
DDA’s long history of work with color theory and offset print
technology allows it to blend four process colors of Cyan, Magenta,
Black, and Yellow into 50,000+ colors with great precision. In 2007,
DDA designed and color manipulated a Grout Sample Card for Starquartz
that produced 30 color chips with color correct precision similar to
that achieved by much more expensive paint chip printing technology,
which can cost ten times as much. Color Critical Print, the DDA way.
Corporate and Medical videos will never be the same with the DDA Video Showcase, introduced in 2007. From training and promotional to entertaining and educational, videos developed by DDA are a cut above the rest. The showcase is sure to be unlike anything you’ve ever seen before with a gallery of 30 different video categories from which to choose, live spokesperson actors in front of and interacting with a virtual stage explaining DDA’s proprietary process and services, and a network of professional, highly skilled actors and actresses. While visiting the Showcase, make it a point to browse BYOV where you can start to Build Your Own Video with an interactive Request for Proposal (RFP).
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