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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
The Credibility of First Page Rankings
Research shows that 70% of search engine users report visiting organic sites on a daily basis1. With so much traffic being directed to organic search listings it is very important for an advertiser to choose organic search engine optimization rather than Pay Per Click (PPC) search engine advertising so that their website appears in the top search results of the best search engines. A professional internet marketing and custom website design company, like Dynamic Digital Advertising (DDA), can help an advertiser make their website as relevant as possible so that it appears in the top organic search results on the major search engines like Google, Yahoo and MSN.
Relevance
Research shows that 86% of search engine users believe that organic
listings are more relevant than paid listings2. Search engine users
are increasingly recognizing that paid search results are not necessarily
as relevant as an organic listing, and that they receive top spots in
search results because they have paid for their position. This destroys
a search engine user's trust in Pay Per Click search engine internet
marketing. In fact, 29% of search engine users report being annoyed
by paid listings3.
Tendency to Click
Overall, 80% of search engine users never click on PPC sites4. Another
study reports that the conversion rate of online advertising free listings
is 3 times more than that of paid listings5. With the possibility of
this much traffic and conversions, it is critical to invest in organic
search engine optimization by a professional website promotion and custom
website design company such as DDA.
How to Get to the Top of Search Engine Listings
In order for an advertiser to achieve the credibility of first page
rankings, they need their site optimized organically by an experienced
website design company like DDA. Organic search engine optimization
begins with selecting the most relevant keywords in relation to an advertiser's
product. Once the best keywords are selected, content is developed for
those keywords. The SEM firm also sets up a strong linking strategy
that will deliver higher page rank and more targeted search engine users
to the site. Search engines then view the website as editorially appropriate
and it appears on the first page of the search results.
1 Are Corporate Websites Optimized for SEO? by Paul
Bruemmer, 2005
2 eMarketer, 2003
3 eMarketer, 2003
4 The iProspect Search Engine User Behavior Study, April 2006
5 SEMPO 2006
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