It has become conventional wisdom that the fastest and most efficient
way to research products and pricing is on the web. Consequently, business-to-business
(B2B) marketers, wholesalers, and B2B exchanges are using the web to
increase profits by marketing to a user who is actively seeking their
products, services, or information. But B2B websites face usability
challenges far beyond those of regular business-to-consumer (B2C) websites.
The products are more complex (in fact, they are often services), the
customers are more diverse, and the buying process has more steps and
While most B2B sites are stuck in the 1990s
in their attitude toward the user experience, Dynamic Digital Advertising
(DDA) is dedicated to making it easier for prospects to research a company's
offerings and place that company on their short list. As a professional
B2B website design/redesign and development company, we understand that
the more complex the scenario, the higher the need for supportive user
interfaces. Our business-to-business website designs have long-term
implications where customers don't just make a one-time purchase, but
rather invest in a long-term vendor relationship that includes support,
follow-up, future enhancements, and add-ons.
Features of DDA's B2B Website Design and
· Search Engine Optimization - is vital to the success
of your Internet advertising campaign, regardless of industry segment.
Research shows that 93.2% of customers research their B2B purchase online
before a transaction is made and 95.5% use a search engine to do so.
Specializing in search engine optimization, DDA ensures that B2B website
designs are correctly optimized for the best possible positioning in
· Online Order Forms - make it easy for customers to purchase
your products or services. By completing database fields with the required
information, complex transactions become as simple as pressing a button.
· Flash Animation - with ethereal mission statements splashed
on the screen, will often send users scrambling for the "skip"
link faster than you can say "loading." But DDA's Flash animation
can be an ideal way to present highly technical industrial information
- to show, rather than tell, what a company's products or services can
do for their customers.
· Specifiers, Configurators, and Calculators - are tools
that, if designed properly, help customers choose the products that
are best for them, so that when they do contact the company they are
much closer to making a purchase. An example of this tool may be a return
on investment (ROI) calculator. At DDA, we don't implement these tools
to replace your sales force, but rather to provide users with interactive
incentives to buy.
· Blogs - are a modern approach to the traditional case
study that works to capture the voice of your customer. Whether written
by your product managers or support representatives with customer input,
a blog developed by DDA will add a level of dimension to your site that
encourages prospect and customer engagement.
· White Papers - when implemented as a standard web page
as opposed to a PDF, make it easy for prospects to cut and paste text
and images into their memos and presentations for their bosses.
· Links to External Press Coverage - demonstrate that
independent sources have covered your products or services in a positive
light and prove that you are not just tooting your own horn.