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B2B Website Design and Redesign by Dynamic Digital Advertising
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Business-to-Business (B2B) Website Design and Redesign by Dynamic Digital Advertising

It has become conventional wisdom that the fastest and most efficient way to research products and pricing is on the web. Consequently, business-to-business (B2B) marketers, wholesalers, and B2B exchanges are using the web to increase profits by marketing to a user who is actively seeking their products, services, or information. But B2B websites face usability challenges far beyond those of regular business-to-consumer (B2C) websites. The products are more complex (in fact, they are often services), the customers are more diverse, and the buying process has more steps and complications.


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