Internet technology has now led to its wide-scale application in the
hotel industry. Consumers have been increasingly using the Internet
to search for accommodation-related information on hotel websites before
traveling to their destinations. To meet the increasing requirements
of major customer segments, hotel brands need to enhance practically
every aspect of their website whether they are apart of a chain or a
single bed-and-breakfast. For proactive hoteliers, the Internet represents
an untapped market and a great opportunity to increase business.
The findings of a recent RUSH Report suggest
that on average 56.2% of all website visitors on hotel branded websites
are leisure travelers, 32.1% are business travelers, and 3.08% are involved
in meeting or event planning. Dynamic Digital Advertising (DDA) helps
hoteliers align their website initiatives with the needs and wants of
their actual website users. So whether visitors are using your website
to seek information about the hotel, change their reservations, or research
and compare rates, we develop hotel/hospitality website designs and
redesigns that enhance user loyalty and increase profits for a more
solid return on investment (ROI).
Features of DDA's Hotel/Hospitality Website
Design and Redesign Services:
· Room Search - The right room can make the difference
between a great stay and one that someone regrets. Websites with a room
search capability allow users to specify the amenities that are most
important to them. For instance, if a user wants to find a room that
has two double-sized beds and an oceanfront view, they will be able
to search the hotel for the best match.
· Rates and Availability - Our programmers can build a
search tool that allows users to find a room or rooms that match their
price range and length of stay. All a user has to do is enter the date
they intend to check in and check out and your website will be able
to show all the available rooms, rates, as well as peak-season vs. off-season
specials.
· Photo Gallery and Virtual Tour - Make guests feel as
though they have stayed at your hotel before by integrating still photos
and 360-degree virtual tours into your hotel/hospitality website design
or redesign. Our photographers can take on-location shots from the best
angles to create a great first impression.
· Area Information - Provide guests with information on
local community events that may be of interest. Through our custom programming
services, your guests can search a database for events by date or location.
· Maps, Transportation, and Weather Conditions - Be hospitable
and make it easy for guests to plan their trip by browsing your site.
As part of our hotel/hospitality website design or redesign services,
we can create pages that provide guests with maps, driving directions,
local public transportation options, as well as current or expected
weather conditions.
· "Find a Hotel" Database - For hotels that
are apart of a larger chain, a "Find a Hotel" database can
prove to be extremely useful. People that are loyal to your chain can
search your website for the hotel that is closest to their destination
as well as their scheduled date of trip.
· Reservations - DDA can design and develop your custom
hotel website to allow users to make reservations in real time. Once
the reservation has been made, users can check on the status of their
reservation by entering their confirmation number, the last four digits
of their credit card number, or their last name.
· Email Alerts - Let guests know when their reservations
have been officially made at the hotel of their choice through automatic
email alerts, which can include a confirmation number, name, date of
stay, and room type or number.
· News and Updates - This feature can be a web page or
automatic email that keeps loyal customers up-to-date on specials, packages,
new services, or recent renovations.
· Application Information - As you have seen from the
statistics noted above, hotel website visitors come to the site for
different purposes. When you work with DDA, you can enhance your website
to include customized application pages that are geared towards certain
visitors, whether they intend to plan a wedding, an event, or simply
a great stay.
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