Renewal by Andersen Educational and Training Videos - 2009
Renewal by Andersen benefits from educational and training videos produced by DDA.
Renewal by Andersen is a subsidiary of the most recognized window brand in the United States, Andersen Corporation. Renewal by Andersen wanted a way to show its dedication to quality and craftsmanship to current and future customers. Also, in order to provide the best customer service for customers, Renewal by Anderson wanted a way to properly train employees on the best practices of window, door, and gutter installation. Renewal by Andersen contacted Dynamic Digital Advertising (DDA) to create several educational and training videos to help the company continue to offer quality service to customers.
DDA would create several videos that would benefit both customers and employees. The videos would be detailed and informative, yet concise. DDA would make sure the videos highlight the most important parts of installations while showing Renewal by Andersenís dedication to customer service. The videos would help customers learn about the various installation processes so they know what to expect when installers go to their homes. Employees would learn how to deliver the best practices of window, door, and gutter installations.
DDA went on-location to film actual Renewal by Andersen employees performing installations in homes. The employees were shown doing proper cleanings and installations, while being considerate of the homeownersí property. For example, employees were shown cleaning debris from gutters and placing drop cloths on a living room floor to protect carpeting. The videos also showed new employees the manufacturer-specified procedures for installations. Lasting only a few minutes each, the videos encompassed Renewal by Andersenís mission to provide efficient installations of high-quality Andersen products.
Renewal by Andersen greatly benefitted from the videos DDA produced. Current and future customers now have a visually-appealing resource to learn about the company, its values, and its employees. New employees were made aware of the high standards of Renewal by Andersonís customer service and installation procedures. The short videos proved to be the perfect educational and training tools for both audiences.