Association of Reproductive Health Professionals (ARHP) Interactive Online Learning Tools
ARHP increases awareness of its reproductive health awareness programs through DDA’s design and development of four unique interactive learning tools.
Concerns and controversies regarding the human papillomavirus (HPV), birth control, and emergency contraception were beginning to arise across the country. The Association of Reproductive Health Professionals (ARHP) provides educational programs to educate men and women of all ages on healthcare issues, and the organization wanted to provide patients with important information on these controversial topics. ARHP contacted Dynamic Digital Advertising (DDA) to create an online learning tool to help reach this goal.
ARHP wanted to use a non-traditional platform to educate patients on a variety of reproductive topics. DDA would create a platform that would include a Birth Control Selector to help patients find a suitable form of contraception. In developing the platform, DDA would also create custom animations to illustrate how birth control effects a woman’s menstrual cycle. ARHP also wanted to tell stories of how women learned about and used emergency contraception, and include extensive information on HPV. DDA’s professional services, including custom website design and development, graphic design, video production, and animations, would be used to create an interactive and informative platform to meet the needs of ARHP.
DDA planned extensively for this project and held conceptual meetings to discuss platform content. To start the project, DDA began the design process for each informative platform and DDA programmers formatted each tool to best fit the interactive platforms, depending on if the platforms were working with video, animation, or user input. An example of this formatting was used with the Birth Control Selector that was developed in 2004. DDA programmers used Cold Fusion for this tool, which displayed results based on responses to a series of questions the users answered. Results are ranked by calculations and up to five stars are given to indicate which contraception is most suitable for the user. Reasoning for each result is given and links are provided so users can have more information to use for understanding the various birth control options.
DDA used Flash animation for the Menstrual Suppression tool to illustrate what happens before, during, and after a woman’s menstrual cycle, and how birth control affects this process. DDA designed the interactive tool to use charts, text, and animation to show women what to expect if they choose to shorten or stop their menstrual cycle by using hormonal birth control. The website and cycle animations were designed by DDA, as well as its illustrations of women of different ethnicities that were used as representations of each section of the tool.
In 2006, DDA designed an emergency contraception website (www.not-2-late.com) for ARHP and the Office of Population Research at Princeton University. As decided in the planning stage with inspiration from this website, personal stories from women who used emergency contraception were added to the website. Filmed in the state-of-the-art DDA video studio, six women shared their stories of how they learned about and used emergency contraception. Website developers edited the footage and embedded four testimonial videos into the website, including one that was translated into Spanish. On the website homepage, a user can scroll over the images of the women and hear an introduction to that woman’s story. If a user clicks on a woman’s image, he or she can hear the full story of that woman’s experience using emergency contraception. Personal features such as these are extremely important in educating people on emergency contraception and add a personal element to a sensitive subject.
One of ARHP’s goals, in collaboration with Planned Parenthood, was to provide useful information to men and women of all ages regarding controversy arising about HPV. ARHP wanted everyone to be informed of the facts about HPV fully. The immersive virtual environment that DDA created as the platform placed site visitors in a physician’s office waiting room where a rack of magazines acts as supplemental materials to information that was given by a live healthcare spokeswoman. The magazines, which were put into categories based on age, could be clicked by each user. Upon clicking on the preferred magazine, the user can virtually flip through information on HPV prevention, treatment, and the vaccine. Green screen technology was used when filming the spokeswoman in the DDA studio. After the footage was edited, she was embedded into the virtual environment by DDA programmers. The spokeswoman enhances the virtual environment by acting as a welcoming host and a friendly healthcare provider.
ARPH was able to increase awareness of its reproductive health awareness programs through the help of DDA and its creation of multiple web-based interactive tools. Video, animation, and interactive user functionality allowed the learning platform to help users thoroughly understand each healthcare issue. Users were also able to see how the healthcare issues may affect them and were subsequently offered appropriate information to help in decision making regarding important health issues.