Sales representatives are motivated to promote ADHD patch Daytrana through DDA’s creation of the DaytranaMan 2D Flash animation.
Benchworks is a creative marketing and branding services firm. One of the firm’s client’s had medical sales representatives who needed motivation in the marketing of Daytrana, a patch medication for ADHD. Benchworks sought help from Dynamic Digital Advertising (DDA) in making an effective motivational tool.
DDA would use 2D Flash animation to motivate sales of Daytrana. DDA would use the 2D animation to offer complete information on the patch in a fun and interesting manner so sales representatives would become excited about promoting the product. The animation would be used to introduce the Daytrana Dash to the sales representatives. The Daytrana Dash would be a competition that would award top sales representatives who best supported physicians in the prescribing of Daytrana in each zone and region.
DDA created DaytranaMan, a flying superhero with a patch-shaped head. 2D Flash animation brought DaytranaMan to life. Voiced by an actor from DDA’s Actors’ Network, DaytranaMan educated the sales representatives on the Daytrana Dash competition while offering basic ways the sales representatives could increase success rates when encouraging physicians to prescribe the patch.
DaytranaMan’s 2D Flash animation design was informative and entertaining for the sales representatives. DaytranaMan not only offered critical advice on how to promote the product, but also thoroughly captured the attention of sales representatives. Prescriptions for Daytrana were boosted, along with sales for the drug’s developer and manufacturer, Noven.