DDA sets high standards for continuing medical education with its custom-designed website to train medical professionals on a new drug.
A new medication for migraine management called Amerge was introduced to the pharmaceutical market. DAW Communications, working with GlaxoSmithKline, was looking for an interactive way to teach medical professionals about the new medication. The learning tool needed to offer substantial information on the drug and possess a feature that would allow site administrators to track and report information on how medical professionals were using the site. Because of its expertise in website design and development, Dynamic Digital Advertising (DDA) was called upon by DAW Communications for help in creating an interactive training website about Amerge.
DDA would create a user-friendly and interactive training website that would include intuitive features, such as videos, and an administrative backend for tracking and reporting. The site would efficiently inform medical professionals about Amerge and help them retain their knowledge. DDA would design the site so medical professionals would receive the information from a neurologist’s perspective on Amerge’s use for managing migraines.
DDA created a custom-designed CME website called Amerge MD Notes. The website would focus primarily on offering information to medical professionals wanting to learn more about the use of Amerge. Users begin their training by registering to the website. After registration, users can view three videos that were synced with PowerPoint presentations to offer crucial information on how Amerge can be used to manage migraines. An attractive design that aided in functionality was created for the site by DDA graphic designers. User-friendly features permitted the users to play, pause, advance, and return to previous material at their convenience. Allowing users to control the videos fully would help the medical professionals work and fully learn the concepts while not worrying about running out of time. The administrative backend was designed to be very easy to use and offered administrators the ability to understand how effective the website was at training medical professionals. To help facilitate important notifications to registered users, DDA also integrated email blasts into the website’s capabilities.
The CME website designed by DDA met the very high standards of continuing medical education. The website served as a valuable learning tool for healthcare professionals who wanted to learn about Amerge and its benefits to migraine sufferers. Also, the administrative backend feature allowed DAW Communications to see how successful the site was at offering important medication information to healthcare professionals.