DDA provides on-location live webcasting services to Laser Spine Institute so it can effectively communicate with patients across the nation.
Laser Spine Institute was in need of an effective way to connect to patients with spine problems across the country. The organization wanted to offer information about its facilities and laser spine procedures to current and prospective patients. Laser Spine Institute wanted to open all lines of communication with these patients, and thought speaking directly to an audience with a question and answer segment would help in reaching this goal. Dynamic Digital Advertising (DDA) was asked to help facilitate the streaming of a live webcast that would efficiently connect the organization with patients.
DDA would travel to Laser Spine Institute’s Tampa, Florida location to shoot the webcast live on-location while streaming it throughout the country. DDA would also custom design a platform that would deliver the webcast. The live webcast would serve as a presentation that was more accessible and efficient than a traditional facility tour because anyone with internet access could view the webcast and learn important information about Laser Spine Institute.
DDA produced an hour-long webcast from Tampa, Florida that included a substantial amount of useful information for those who have spine problems. A question and answer segment was added, and this allowed Laser Spine Institute to receive live feedback on its webcast. Anyone who was not able to see the live webcast could see it at a later date as it was recorded and archived on the platform. Those who saw the presentation and wished to review it could also do that through its saved format.
The informative presentation helped to boost the credibility of laser Spine Institute’s physicians and facilities. By providing useful information in an easy-to-use and convenient method, Laser Spine Institute was able to reach many patients who suffer from spine problems. Viewer response was positive and many were thankful that Laser Spine Institute took the time and effort to educate patients in an open and accessible manner.