NAPNAP Immunizations Discussions for Providers CME Platform - 2012
DDA creates a custom Continuing Medical Education (CME) platform to help the National Association of Pediatric Nurse Practitioners (NAPNAP) educate clinicians on promoting vaccination programs.
Dynamic Digital Advertising (DDA) created the NAPNAP Consumer-Focused Webcast on Immunizations for the National Association of Pediatric Nurse Practitioners (NAPNAP). After this webcast delivered impressive results, NAPNAP decided it wanted something similar to teach clinicians about promoting vaccination programs. A new Continuing Medical Education (CME) platform would help NAPNAP ensure clinicians are aware of the most effective methods for educating parents and patients about immunization importance. Parents sometimes have fears and misconceptions about immunizations, and this CME tool would help clinicians prepare to properly inform worried parents.
DDA knew the new project would need to be a more inclusive and content-heavy platform than the previous project. Initial planning discussions decided that the platform should include four videos that would range from four to eight minutes each. Each video would be synchronized to PowerPoint slides that would include active hyperlinks for easy access to important resources for clinicians. Two of the videos would include interactive question-and-answer segments that would allow nurse practitioners to quiz users on the information that was just presented. DDA wanted clinicians to have access to substantial information, so all resources referred to in the videos would be presented in a resource list for easy viewing. An eye-catching and easy-to-use menu system would be present with icons to click for resources.
Based on client-provided content, DDA’s talented copywriters developed professional scripts to be read by the nurse practitioners who were appearing in the video. The scripts contained useful information on immunizations that would be nicely supplemented with visuals. The actors needed for filming were cast from DDA’s Actors’ Network. All video footage was filmed by DDA’s video production team in front of a green screen in the DDA studio. The previous NAPNAP videos’ backgrounds consisted of 3D environments, and DDA’s 3D specialists redesigned these backdrops, creating a unique look for the new project. DDA also restyled all of the client’s PowerPoint slides so each of the four videos would have a consistent look. The stylized PowerPoint slides were synchronized to appear on the media player at precise points, which were chosen by the client.
DDA created the menu system to facilitate easy navigation. The interactive menu system was also aesthetically-pleasing as it fit in with the overall look of the NAPNAP website. Multiple-choice and true-or-false questions were programmed to correspond to questions and explanations that were presented throughout each of the videos. DDA also created a backend system that would record all responses to questions, allowing NAPNAP to see how successful the videos were at education clinicians. The synchronized media platform was integrated into NAPNAP’s existing website by DDA, and the platform fit into the website flawlessly.
NAPNAP offered positive feedback on its new CME platform. The platform offered comprehensive information on immunizations and was provided in a very user-friendly format, allowing clinicians to now be able to properly inform parents on the benefits of immunizations. The visually-appealing CME platform continues to help NAPNAP educate clinicians, parents, and patients on the important facts about immunizations.