Philips Healthcare Roadmap Pro Virtual Medical Simulation
DDA helps Philips introduce new technology in a user-friendly and interactive way.
After developing several eLearning tools and Virtual Medical Simulations (VMS) for Philips Healthcare, Dynamic Digital Advertising (DDA) was asked to create a virtual learning tool to promote Roadmap Pro. Roadmap Pro was Philips’ new advanced clinical interventional suite. Because the Roadmap Pro system is so advanced, the marketing tool DDA would create needed to present the technology in a detailed yet user-friendly way.
DDA’s main objective was to develop an interactive video that goes beyond the standard video format Philips was previously using. Static graphics, a lack of narration, simple animation, and background music were not effective in helping viewers understand how the tool could benefit an interventional suite. DDA would create an interactive video made easily available online that would showcase Roadmap Pro in a virtual environment with a narrator explaining and demonstrating advantages of the tool. Interactive elements would be used to maximize the impact and understanding of the presentation. Music and animation would be integrated to support the overall experience. Also, viewers would have the ability to control the video fully or allow it to play through important components on its own.
DDA created a revolutionary video that showcased Roadmap Pro in a virtual environment. Voice-over narration introduced and described the entire system. All of the voice recordings were done in the DDA recording studio by an actor who was chosen from DDA Video’s Actors’ Network. The video will automatically play through all components, taking the viewer through clinical modes, workflow, live processing, and live tool features of the system. The user has the convenience to backtrack or advance the video to the section of his or her choice. Animation and background music were added to support the presentation, but did not distract the viewer from the focus of the video.
DDA Medical created an interactive video for Philiips Healthcare that allowed users to understand the advantages of using the Roadmap Pro fully. An immersive virtual environment catered to the viewers’ needs of seeing and hearing about the Roadmap Pro’s strengths. Also, the video was designed to be consistent with the pervious eLearning tools DDA created for Philips, creating a sense of unity in the company’s online presence.