Sapling, Inc. introduces its new proprietary wireless clock system in a versatile product launch video produced by DDA.
Sapling, Inc. is an international clock manufacturer that introduced a proprietary wireless clock system to the market. The company was interested in creating a product launch video that would introduce the new clock system. Sapling, Inc. wanted to create a video that could serve multiple purposes: catching the eye of prospective customers and introducing the clock system at trade shows. Dynamic Digital Advertising (DDA) was contacted to produce the product launch video for Sapling, Inc.
DDA would create a product launch video that engages visual and auditory senses while it effectively promotes overall understanding of the new system. The video would highlight the benefits the clock system can offer to an organization on a set schedule. Having multiple applications, the video would allow different audiences in different environments the ability to understand the new clock systemís benefits. Extremely versatile, the video would encompass all important information regarding the clock system. To aide in user-friendliness and engagement, the video would feature a spokesperson to explain the systemís main features.
DDA developed the product launch video by first filming the spokesperson in front of a green screen in the high-tech DDA studio. The spokespersonís script was written in collaboration with the client. The video included synced video and textual information, creating a unique and immersive experience for the viewer. The textual and auditory components provided comprehensive information on the clock system and its benefits. The DDA video production team also coded the video to a DVD version for easy transport and convenient viewing.
The product launch video for Sapling, Inc. proved to be an effective and visually-appealing tool to reach a variety of audiences interested in the proprietary wireless clock system. The video was able to be used successfully in a variety of applications, and prospective customers and organizations now understand the benefits of using the new clock system.