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A-N-T-I-C-I-P-A-T-I-O-N

Several months ago, I read that a new posh restaurant was coming to the Peddler’s Village community. That was exciting for several reasons. First, the new owner was an established and experienced restaurant owner from the Midwest, so it was with anticipation that I kept an eye out for the grand opening announcement. Expected date was sometime in the Fall. Like many new projects, there were obviously delays with construction, but I’m sure they never thought it would be January before they could open for business.

The holidays were here, and they were not ready. So, they put up a sign “Open During Renovations”, and people came. The night we were there, they had only been open a week. It was a mess. We waited forty minutes for a table, and watched as groups of people complained about their orders taking too long, or coming to the table cold and so forth. The family sitting beside us said they were waiting almost an hour.  Needless to say, we did not stay. We will be back after they work out the kinks.

I could not help but compare their effort to what we go through at Dynamic Digital when launching a new very complex website. We test, and we proofread and we ask the clients to test along with us, and still there are glitches.

While it is impossible to anticipate  all contingencies, our programmers monitor the fledgling site carefully as does David, and the behind-the-scenes flurry of activity between the project coordinators and the programmers and even our Director of Interactive Media goes on for hours. As with any new complex endeavor, patience is mandatory. That new restaurant is almost there, the place is beautifully upgraded, and I’m sure the food will be great as soon the the chefs and the wait staff get their duties synced up, just as the four or five websites going on line in the next few weeks will be viewed by those respective clients with great pride and satisfaction.

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Entry by: elizabeth

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