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The Pay Per Click Reality
Overview, What is Pay Per Click Advertising?
Pay Per Click Management Services
Limiting Your Market: What You Don't Know About
Search Patterns
Pay Per Click Bid Management Software
Pay Per Click Cost
Pay Per Click ROI Report
PPC Click Through Rates
Click Fraud
Click Fraud
Click fraud is a major problem for Pay Per Click (PPC) search engine advertising. In click fraud, advertisers are billed for fraudulent clicks onto their links perpetrated either by humans hired by competitors or by software run by competitors to make the clicks and deplete an advertisers advertising budget. Advertisers who hire a professional search marketing and custom website design company like Dynamic Digital Advertising (DDA) for organic search engine optimization never have to worry about this issue.
Click Fraud Statistics
As click fraud continues to become a growing concern in the PPC industry,
many are conducting studies to evaluate the cost and frequency of click
fraud. Some reports show:
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3 out of 4 advertisers are victims
of click fraud1. |
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Click fraud accounts for 15-30%
of click throughs across all search engines. |
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The occurrence of click fraud on
major search engine Google may be as high as 29.5% of all click
throughs2. |
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Google recently settled for $90
million in a class-action click fraud lawsuit after failing to compensate
the click fraud victim properly3. |
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Profits earned by PPC programs
claimed over $800 million of advertisers Pay Per Click internet
advertising budgets4. |
Conversion Rates
The conversion rate is the percentage of search engine users who take
the advertiser's desired action, such as product sales, newsletter subscriptions
or membership registrations. High click through rates do not necessarily
mean good conversion rates. In fact, the overall conversion rate of
PPC sites is 3 times less than that of unpaid sites1.
Click Fraud
Culprits Sometimes competitors hire an in house team to manually click
on a competitors site enough times to make a dent in their budget, other
times they employ software that is difficult to track down. There are
even thousands of companies in India that make their money clicking
on an advertiser's links for pennies a click, or in their case "rupees."
Twenty-seven percent of advertisers claim they will cut back on Pay
Per Click Advertising because they are concerned with losing money5.
These advertisers are turning to organic search engine optimization
by a professional internet marketing and custom website design company
like DDA, where they do not run the risk of click fraud depleting their
advertising budget.
1 Outsell report
2 MEC/Labs/Marketing.com
3 BtoBOnline. Mar 13, 2006
4 Outsell report
5 Outsell report
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