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Click Fraud in Pay Per Click Search Engine Marketing - Dynamic Digital Advertising

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The Pay Per Click Alternative
 
 

Pay Per Click Alternative

The Pay Per Click Reality


Click Fraud

Click fraud is a major problem for Pay Per Click (PPC) search engine advertising. In click fraud, advertisers are billed for fraudulent clicks onto their links perpetrated either by humans hired by competitors or by software run by competitors to make the clicks and deplete an advertisers advertising budget. Advertisers who hire a professional search marketing and custom website design company like Dynamic Digital Advertising (DDA) for organic search engine optimization never have to worry about this issue.

Click Fraud Statistics
As click fraud continues to become a growing concern in the PPC industry, many are conducting studies to evaluate the cost and frequency of click fraud. Some reports show:

3 out of 4 advertisers are victims of click fraud1.
Click fraud accounts for 15-30% of click throughs across all search engines.
The occurrence of click fraud on major search engine Google may be as high as 29.5% of all click throughs2.
Google recently settled for $90 million in a class-action click fraud lawsuit after failing to compensate the click fraud victim properly3.
Profits earned by PPC programs claimed over $800 million of advertisers Pay Per Click internet advertising budgets4.

Conversion Rates
The conversion rate is the percentage of search engine users who take the advertiser's desired action, such as product sales, newsletter subscriptions or membership registrations. High click through rates do not necessarily mean good conversion rates. In fact, the overall conversion rate of PPC sites is 3 times less than that of unpaid sites1.

Click Fraud
Culprits Sometimes competitors hire an in house team to manually click on a competitors site enough times to make a dent in their budget, other times they employ software that is difficult to track down. There are even thousands of companies in India that make their money clicking on an advertiser's links for pennies a click, or in their case "rupees." Twenty-seven percent of advertisers claim they will cut back on Pay Per Click Advertising because they are concerned with losing money5. These advertisers are turning to organic search engine optimization by a professional internet marketing and custom website design company like DDA, where they do not run the risk of click fraud depleting their advertising budget.  
 



1 Outsell report
2 MEC/Labs/Marketing.com
3 BtoBOnline. Mar 13, 2006
4 Outsell report
5 Outsell report
 

 

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The Original Custom Website Design Company


CUSTOM WEB DESIGN AND DEVELOPMENT

When working with a custom website design and development company like Dynamic Digital Advertising, your company’s website will reap the benefits of generating more traffic and increasing profitability. Through their 14 step process including services like keyword research, content development, search engine marketing and organic search engine optimization, DDA optimizes a company’s website to appear in the first page search results listing of the major search engines. The improved overall quality of the website earns the trust of website viewers and converts them into customers.
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GRAPHIC DESIGN SERVICES

At Dynamic Digital Advertising, we have the most extensive catalog of marketing and promotional graphic design services in the country. Located in Philadelphia, and servicing surrounding New Jersey, New York and across the country, DDA offers services that will boost your corporate identity. Through branding or logo design, clients, business partners and investors will be impressed with the identity DDA has helped shape through their services. Some services include digital photography, animation, video production, CGI, virtual reality, trade show displays and print media.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing