Improve Your Custom
Website with DDA's Competitor Marketing Analysis
If you're like most companies today, you may not understand how useful
your professional corporate website can be in helping you edge out competing
companies in the online marketplace. But the right website can help
you corner a market, increase your profitability, and earn the respect
of your competitors, regardless of their sizes or locations.
To get a website with this type of marketing
power you need an effective competitive marketing strategy to govern
the design and development of your website. But to formulate this strategy,
you need data from a comprehensive competitor marketing analysis.
Dynamic Digital Advertising (DDA), a custom website design company.
We perform the in-depth competitor marketing analysis which takes
a close look at what web strategies are working for your competitors
and what web strategies are not. By studying their Internet marketing
tactics, DDA can devise a plan that will help your website rise
Website management by Dynamic Digital Advertising
works to build more powerful marketing tools on top of the work that
has already been done. Your competitors have already supplied a great
deal of market research for you by providing countless examples of trials
and errors. When studying competitors, DDA looks at some of the following:
Target Markets, Market
Segments, and Niche Markets
You and a particular competitor may share a keyword and offer similar
products. This, however, does not mean you’re both working to
attract the same visitors. Dynamic Digital Advertising looks at your
competitors’ keywords, their actual position on the major search
engines for those keywords, what visitors are finding the website, and
whether the rival website is effectively competing with yours for the
Strengths of Competitors’
Some competitors’ websites have useful tools such as converters,
calculators, information requests, etc. Other websites present their
product line well with 3D rotation
or streaming videos. Dynamic
Digital Advertising discovers what strengths of a website are attracting
and converting website visitors.
Weaknesses of Competitors’
Just because another website has flashy graphic
design, 3D animations, or another
type of tool doesn’t mean its a better website. Nor does it mean
you should incorporate those elements into your website. DDA researches
to see if these tools are actually improving their online business and
whether the introduction of these tools interferes with earning high
search engine rankings.
The Current Positions
of their Websites and Yours
How have search engines ranked your competitors’ websites? What
are those positions in relation to yours? Dynamic Digital Advertising
does not blindly undertake website improvement jobs: DDA carefully researches
and judiciously decides what steps need to be taken to help your website
place above theirs.
Dynamic Digital Advertising uses
the competitor marketing analysis
to provide you with the material you need to improve your website’s
marketing strategies. Call DDA now to learn more about the competitor
marketing analysis for website management and improvement.
Since 1994, Dynamic Digital Advertising has
led the field of digital marketing and website promotion. Based in Bucks
County, Pennsylvania, just outside of Philadelphia, DDA is a custom
website design company who takes every step necessary for enhancing
a website. DDA serves customers in national as well as local areas including
Pennsylvania, New Jersey, Washington D.C., New York, Delaware, and Maryland.
Call Dynamic Digital Advertising today to learn how we can measure,
manage, and improve your website.