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Custom
Website Content Development from Dynamic Digital Advertising
Prior to site launch or redesign, marketing and IT departments try to
determine what prospects are looking for. Should the website be graphics-heavy
and light on text? Do visitors want multimedia enhancements? The answers
to these questions lie in the results of a study conducted by a leading
market research company, Jupiter Media Matrix. This study found that
20% of visitors would visit a site more often if they had multimedia
enhancements, 40% if pages would load faster, and 59% if sites had more
product or service information. Based on these statistics, it is clear
that website visitors are not getting the information they need from
the sites they visit.
Convert visitors into customers
with custom website
content development services from Philadelphia’s full-service
professional website design company and advertising agency,
Dynamic Digital Advertising (DDA).
Does your site provide vague product specifications
in an attempt to "get people to contact you for more information?"
Then you may be losing a large percentage of potential business. By
only providing the basics, you are forcing users to take another step
before they can buy from you. When it comes to conversion rates, why
tempt fate and make things more difficult for your customers? With DDA’s
custom website design and content development services, your customers
are offered information about advantages, provided with answers, and
much more so they contact you for your products or services not just
more information.
Writing to
be Read
People rarely read web pages word by word; instead they scan the page
for relevant words and sentences. There are many reasons why people
scan rather than read. For instance, reading from computer screens has
proven tiring for the eyes and is typically 25% slower than reading
from paper. Because the web has been described as a user-driven medium,
users often feel that they have to constantly move on and click on things
to be productive. Since most pages are in fact not worth the users’
time, experience encourages them to move between many pages to extract
what’s most helpful. At DDA, we know that life can be hectic and
time can be limited and, as a result, have developed strategies to attract
and maintain customer interest.
DDA Gets People to Read by…
• Highlighting keywords or phrases (hypertext links or typeface
variations and colors)
• Creating meaningful sub-headings
• Developing bulleted lists
• Utilizing the inverted pyramid style (starting with the conclusion)
• Integrating one idea per paragraph
Writing to
be Found
Search engines such as Google, Yahoo, and MSN look for two things: overall
structure and content. With DDA’s websites, you may see phrases
or a lot of words, but search engine spiders see a highly optimized
website capable of earning top rankings. Although search engine positioning
is important, it should never replace your conversion goals. DDA’s
savvy website content development blends optimization with conversion.
Benefit- and keyword-rich headlines and subheadlines serve two purposes:
visitors quickly scan the body of the text for information and search
engines consider emphasized text more important.
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DDA Gets Search Engines to Find Your
Site by…
• Researching and analyzing keywords
• Choosing which keywords are most relevant
• Including keywords in the page title and
sub-headings
• Providing at least 300 words per page
• Using keywords in and around hyperlinks, or
call-to-action links
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For professional custom website
design and content
development that provides visitors and search engines with
what
they want, contact DDA today.
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