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Fraud Search Engine Optimization Companies - Dynamic Digital Advertising

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The Pay Per Click Alternative
 
 

Pay Per Click Alternative

Organic Search Engine Marketing
a PPC Alternative


Fraud Search Engine Optimization Companies

There are some search engine optimization (SEO) companies who use techniques like shadow domains, doorway pages, over-optimization and link farms to drive traffic to an advertiser's website. With fraudulent companies out there it is even more important to find a well respected professional website promotion and custom website design company like Dynamic Digital Advertising (DDA) to customize your website to appear in the top search results in the major search engines. Similar to online advertising Pay Per Click (PPC) programs, these fraudulent techniques deliver traffic to an advertiser's website that less often results in a conversion and can ultimately get a website delisted by the major search engines like Google, Yahoo and MSN.

Fraudulent Techniques
Over optimization is the number one fraudulent technique employed by fraudulent SEM firms. These firms use hidden text and stuff keywords into your text and code to drive traffic to your site. Shadow domains are small supplementary websites owned by the SEM firm designed to drive traffic to your site. Link farms, or bad neighborhoods, list thousands of links to unrelated websites. A doorway page is a single webpage optimized for a particular keyword within specific search engines that provide a link to an advertiser's website. The problem with all these "black hat" techniques is that search engines recognize them and then ultimately block an advertiser's website from their search engine.

Warning Signs
When choosing a SEM firm, there are some warning signs that indicate that the company is fraudulent. Advertiser's should always do research on a company before committing to their services. Does their website list client testimonials? Are the clients companies you have heard of? Does the company offer a guarantee that it will list an advertiser's website in the number one search result? If so, then the company is most likely using fraudulent techniques to temporarily drive traffic to your site or it is not concerned about long term, across-the-board results. Unfortunately, there is no real way to guarantee a specific top search result but an established internet marketing and website design company, like DDA, will provide you with testimonials from clients who know that search engine optimization has helped their website achieve significantly higher rankings.

Traffic Generation Scams
Traffic generation scams offer no benefits because any traffic driven to your site is accidental. Traffic is generated through misspelled keywords and domain names or by other clients who are required to visit the site to receive credit towards their own account. This means that, similar to many online advertising PPC program, the audience being delivered to the website may not be well targeted and often does not result in a conversion. 
 

 

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CUSTOM WEB DESIGN AND DEVELOPMENT

If you want your company’s website to appear in the first page search results of major search engines such as Google, Yahoo or MSN, you need the expertise of a custom website design and development company. Since its inception in 1994, Dynamic Digital Advertising has been helping company’s generate more traffic and convert visitors into customers through a 14 step process. Our 14 step process includes keyword research, content development, organic search engine optimization and search engine marketing services to get the most out of your website.
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GRAPHIC DESIGN SERVICES

For the largest catalog of marketing and promotional graphic design services in the country, companies turn to Dynamic Digital Advertising to enhance their corporate identity. Whether it is through branding or the design of logos, DDA has all the tools a company needs to impress clients, business partners and investors. Clients can boost their presence at trade shows by utilizing DDA’s creation of interactive CD-ROM’s or DVD’s and other trade show design services for trade show displays, booths, banners, videos and more.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing