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The Pay Per Click Alternative
 
 

Pay Per Click Alternative

Growth of Search Engine Marketing


Organic Search Engine Marketing

Organic search engine marketing is a Pay Per Click search engine marketing alternative that accounts for up to two thirds of all clicks on a search engine's results. Organic search engine optimization (SEO), by a professional custom website design company like Dynamic Digital Advertising (DDA), customizes your website to earn a higher position in the search results of a search engine like Google, Yahoo or MSN. A higher ranking is achieved in organic SEO because the search engine has deemed its content editorially appropriate, indicating relevancy for search keyword terms, unlike Pay Per Click (PPC) search engine advertising which achieves a higher rank by paying for top position.

Benefits of an Organic SEO
The benefits of organic search engine optimization by an organic SEO firm are considerably greater than those of a Pay Per Click search engine internet marketing program. Organic SEO gives its clients at least four times the search potential. Studies indicate that many more people are likely to visit organic websites. Most studies indicate that search engine users are four times more likely to click on the first page of organic search results than they are to click on any of the paid results1.

The Organic SEO Process
Organic SEO, otherwise known as natural SEO or ethical SEO, developed by a professional custom website design company like Dynamic Digital Advertising is highly effective. However it takes a complicated process to produce the desired results.

Areas of Importance
There are many issues, including site content and linking structure, that determine the results of organic listings. A site is deemed important if its site content is relevant in relation to the query. Variables such as title tags, meta tags, meta description, alt text and body copy must all be made focused and relevant to each keyword search term to improve the sites importance rating. A professional SEM firm develops a strong linking strategy between sites that are of high quality and also relevant to the query. Search engines view the linking of websites as a sign that a site is a destination, relevant to a specific search term and worthy of a high ranking for that term.

SEM Services
The process of making a website relevant in both of these areas requires the SEM services of a qualified SEM firm capable of efficient keyword research and content development to optimize your web pages and also capable of implementing a linking plan that indicates importance and relevancy. If handled by a professional website development company like DDA, your website will be reaping the benefits of a higher search rank within 30-90 days. After your website is optimized by your SEO firm, your website will require constant monitoring and updating as it starts to move upward within the major search engines. 
 


1 Oneupweb Study"”
 

• Narrow the Customer Base with SEM

 

 

 

 

 

 

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The Original Custom Website Design Company


CUSTOM WEB DESIGN AND DEVELOPMENT

Since 1994, Dynamic Digital Advertising, a top professional custom website design and development company based in Philadelphia, has helped companies achieve listings on the first page results of major search engines Google, Yahoo and MSN. DDA optimizes a company’s website through a fourteen step process focused on keyword research, organic search engine optimization methodologies and search engine marketing. The end result is a website that will generate more targeted traffic and impress viewers with its relevancy and design, converting them from visitors to customers.
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GRAPHIC DESIGN SERVICES

Companies can improve their corporate identity and impress their colleagues, clients and investors by working with the company who has the largest catalog of digital marketing and promotional services in the country, Dynamic Digital Advertising. Clients can choose from traditional forms of marketing like print media to develop impressive business cards, brochures, post cards and calendars. Clients are also free to choose from a number of innovative methods of marketing like virtual reality, CGI and 2D and 3D animation.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing