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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
Organic Search Engine Optimization Firms
There are far too few search engine optimization firms that can help an advertiser reach the top organic search listing results through their online advertising program. Working with a professional SEM and custom website design company, such as Dynamic Digital Advertising (DDA), will boost an advertiser's search rank and generate more traffic to their site resulting in 3 times as many conversions as sites optimized through Pay Per Click (PPC) search engine advertising1.
Choosing a SEO Firm
Marketing Sherpa releases a guide for choosing an SEO firm every year,
The Marketing Sherpa Buyer's Guide for Search Engine Optimization Firms,
listing over 127 SEO firms that focus on organic search engine optimization.
To be included in the report the basic guidelines include:
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The firm must have paying customers
since at least March 2004. |
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The firm must make at least $75,000
in organic search engine optimization. |
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The firm must receive a large portion
of overall profit from SEO services. |
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The firm must be an organic search
engine optimization specialist not just a Pay Per Click (PPC) program. |
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The firm must have at least one
staff member, who has been a professional since at least 2002, who
spends 75% of their time managing SEO services. |
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The firm must be based in the U.S.,
Ireland, Australia or the U.K. |
DDA Guidelines
At Dynamic Digital Advertising, we meet and exceed the standards established
by the Marketing Sherpa's Buyer's Guide for Search Engine Optimization.
We've been performing search engine optimization services since 1994
and far exceed the $75,000 profit required. We specialize in organic
search engine optimization and feel that Pay Per Click advertising is
not really beneficial for our clients. We have an in house team of professional
writers on staff who are qualified to optimize the content of your websites
for inclusion on the major search engines Google, Yahoo and MSN. We
believe that an advertiser should be able to view Google reports, a
list of the client base, a list of client reports and a reference list,
all of which are provided at an advertiser's request.
The Right SEO Firm
Finding the right SEO firm can be a difficult process. An advertiser
should look into what other advertisers the firm has worked with and
if they offer client testimonials. If the firm lists some reputable
advertiser's with good references, they are certainly worth investigating
further. At Dynamic Digital Advertising, a professional search marketing
and custom website design company servicing Philadelphia, New Jersey,
New York and other cities across the U.S., an advertiser can read a
number of testimonials from a number of well-respected businesses. Advertiser's
who chose DDA enjoy the benefits of the increased traffic to their website
and are pleased with the achievement of their goals, making DDA an advertiser's
perfect match in an SEO firm.
1 SEMPO 2006
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