Who's Who in Search Engine Marketing
Other Search Engines
Other Search Engines
The second tier of search engines, including AltaVista, AOL, Ask, AlltheWeb, Gigablast, Netscape Search, Snap, and WISEnut, captures 20% of primary search engine usage from daily search engine users. Most of these search engines have their own online advertising programs, or are listed through other search engines, including pay per click advertising programs, affiliate ads and contextual advertising. However, the best way for an advertiser's pages to appear in the top search results of one of these search engines is to use organic search engine optimization services from a professional custom website design company like Dynamic Digital Advertising (DDA).
Search Engines Powered by Other Search Engines
Search Engines Alta Vista, AOL, Netscape and WISENut all gather their
indexes from the more popular search engines. Alta Vista was the first
web index, the first to use multilingual, the first to offer audio and
video capabilities and has over 60 search patents-that's more than any
other search engine. Advertisers can place ads on AltaVista's site by
listing with Yahoo! Search Marketing with products for PPC programs,
contextual advertising and affiliate programs. AOL provides the same
listings from Google. Being an AOL subscriber means having access to
internal search listings of AOL as well as the entire listings of the
web through Google, but it comes with a price tag. An advertiser needs
to be listed with Google in order to display their ads on AOL pages.
Netscape also uses Google for its main listings but offers a different
look and feel. WISENut is a Looksmart search engine. Listings are gathered
two ways: one, advertisers pay to be listed; and two, editors catalog
sites into non-commercial categories for free.
Search Engines with an Organic Emphasis
AskJeeves, formerly Teoma, is a crawler-based search engine that has
been praised for its relevancy since 2000. The popular "Refine" feature
offers suggested related topics after you've completed your search.
The "Resources" feature points users to a page of references about the
topic searched. To submit an ad to Ask, it is suggested that you utilize
organic search engine optimization, which is best when done by a professional
website design company like DDA. Alltheweb, powered by Yahoo, offers
a lighter organic search experience. Their focus is on web search and
not paid listings.
Search Engines that Break the Mold
Gigablast has a smaller index but is extremely experimental, constantly
testing new features like data extraction, hosted searches and custom
topic searches. Snap displays visual data, as well as text, when showing
search results thus offering a peek at the search results with the ability
to interact with those pages without losing Snap's delivered search
results. Snap also anticipates a search engine user's search, once you
type in the first letter Snap delivers a drop down menu with popular
search terms, synonyms and suggestions.