Who's Who in Search Engine Marketing
Other Search Engines
Yahoo, The Number Two Search Engine
Yahoo! is the second largest search engine with 23% of search engine users reporting that they use it as their primary search engine. A study in October 2005 reported that 3.4 billion page views a day are conducted throughout Yahoo!'s global network and that 411 million unique viewers visit Yahoo! each month. With a website designed by a professional website marketing and custom website development company, like Dynamic Digital Advertising (DDA), an advertisers website can achieve a higher ranking position within Yahoo!'s index. Yahoo! also has pay per click programs, contextual advertising programs and affililate online advertising programs.
Yahoo! Search enables search engine users to find any information they
need through Yahoo! WebSearch or one of the many Vertical Directories
it offers. Yahoo!'s Pay Per Click search engine internet marketing program,
Overture, offers products such as sponsored search, local advertising,
search submit, product submit, travel submit and directory submit. Yahoo!
Mail is free with 1GB of memory and can be used with your mobile phone
or Yahoo! messenger.
Yahoo! is the number one content destination site and is very dedicated
to keeping the user experience in mind. An advertiser can really benefit
from search engine optimization designed by a professional custom website
development company like DDA. However, Yahoo! offers paid inclusion
so they can increase their revenue by charging merchants to index some
of their contents.
Net Income and Growth
Even though Yahoo!'s search market share is losing ground to Google,
its search growth continues to climb. Yahoo! ended 2005 with 365 million
users, a 21% increase from 20041. Yahoo! has also partnered
with eBay, designed to benefit both companies in user, merchant and
advertising relations through the areas of search and graphical advertising,
online payments, a co-branded toolbar and the possibility of "click
1 Yahoo Annual Report 2005