The other day, I read a statement made in a forum that caught my attention and got me thinking. The statement was, “Everybody knows that the more standardized you are and the more you buy off-the-shelf, the more cost effective it will be for both implementation and on-going maintenance.” The word, “standardized” struck the biggest nerve with me. “Standard” is synonymous with “normal.” Who really wants to be normal? What is normal anyways? When did the wonderful wizard in the land of oz set these standards? If you deviate from normal or standard does that make you abnormal and substandard, or unique and innovative?
I conquer that in some IT instances off-the-shelf solutions may meet a need or a few at a reasonable cost, but just as off-the-shelf is limited in its capabilities, it has limitations to its applications. Off-the-shelf doesn’t work when you’re trying to establish differentiators between your organization and that of your competition. In promotional terms, off-the-shelf isn’t part of the repertoire. It’s high time we rethink “standard.” Perhaps that which is standard is in fact substandard.
At Dynamic Digital Advertising (DDA), we’re proud to say that everything we do is custom! From an anatomical hand-drawn illustration to an interactive website and beyond, the graphic design, programming, copywriting, animation, video, and more is done in a way that creates an end product unlike any other. Plus, we can develop administrative back-end systems that enable you to manage on-going maintenance in effective and pragmatic ways. DDA doesn’t make you fit into a set mold; rather you are the mold.
Entry by: laura
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Just as there was a slow progression of companies to migrate online with more than template websites, companies are now slowly adopting the mobile marketplace. Whether there is a need to convert an existing website to smartphone and tablet formats, or there is a desire to create an interactive mobile application to be sold in iTunes, DDA does it all.
Whereas a few years ago, going mobile was thought of almost in the aftermath of a new website design, promotional video, or instructional animation, the topic is addressed at onset at DDA. We want you to think about the mobile application of your projects, so that they have longevity and value as your consumers make their first major mobile device purchase or continue to upgrade their device to the latest and greatest.
At DDA, we’ll develop creative ways to help you maximize the smaller screen size and touch navigation of smartphones and tablets. Plus, we’ll provide assistance through the Apple submission and approval process. As you join the mobile migration, consider the expertise and experience behind DDA’s mobile and application development. Our team will help propel your company to the forefront of the mobile pack.
Entry by: laura
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Award-winning graphic design, powerful search engine optimization, persuasive copywriting, intuitive navigation, secure hosting; all of these are valid reasons why clients choose Dynamic Digital Advertising (DDA) for their website design and development projects. I find that the biggest benefit we have to offer our clients is the ability to take their website in any direction they wish, to expand and grow the website over time, improve its functionality and capability, and provide conversion strategies for the latest mobile devices.
Unlike template-building website companies where their services are once and done, DDA’s work is completely custom and because we are staffed with professional animators, illustrators, designers, writers, programmers, videographers, photographers, and search marketing experts, we’re able to turn dreams into reality time after time. Most of our clients rely on us long term to evolve their website, whether it is to add entertainment value through a spokesperson video or instructional animation, or to provide greater utility through online forms or administrative back-end systems. With DDA, you get more than a website, you receive a powerful marketing tool that can grow and strengthen your business in ways you never before thought possible.
Entry by: laura
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