I had mentioned previously that some clients choose to use paid search as a method of bringing prospects to their website.

Is paid search right for you? There are many who will debate what is better - organic or paid search results. While organic is free, it takes a good amount of hard work, research, and time to achieve quality results. With paid, your high ranking results can be immediate as long as you are willing to pay the price.

DDA will gladly handle either or both of these tactics for you. We are constantly designing and developing optimized state-of-the-art websites for companies so that they can gain quality rankings on search engines organically. DDA also handles Pay Per Click (PPC) campaigns for clients who wish to pursue that method.

Before you decide which method is best for you, you should know that they each require attention and on-going support.

Below are some terms related to pay per click programs.

Impression - the number of times an ad is displayed.

Click - A click (sometimes called a clickthrough) occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.

Clickthrough Rate (CTR) - the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Your ad and keyword each have their own CTRs, unique to your own campaign performance.

Cost - the amount spent during a selected period of time. For every click, your account is charged an amount to show your ad.

Average Cost Per Click - the amount you pay each time a user clicks on your ad.

Conversion - When a user completes an action on your site, such as buying something or requesting more information.

Conversion Rate - the number of conversions divided by the number of ad clicks.

Cost Per Conversion - The total cost divided by the total number of conversions. This statistic gives you the amount spent per conversion. The cost-per-conversion is adjusted to reflect only the cost of ad clicks on which conversions are tracked.

Being a Search Engine Optimization Specialist, I have many sites to optimize each month. As the final days of each month roll in, I can get a little panicked. Having so many websites to optimize in one month’s time can be overwhelming. Even with optimization schedules, calendars set up, and basically doing as much as I can as fast as I can, the last few days usually hold those sites that I have been putting off for the entire month. But somehow, I manage to get everything done by the stroke of midnight on the final day of the month.

Living in a world of meta tags, website analysis, ranking reports and of course Dreamweaver, website optimization is an important part of a website’s design and functionality. Years ago, when people would ask what I do, they had no idea what website optimization was.

Now, everyone seems to know the meaning and importance of the work that I do on a daily basis.

Some days the thought of facing that yellow pad with a long to do list is mentally unacceptable. You would rather do something fun and distracting, something mindless, but you are at work, so you shift gears, and…in my case, revert to my student days when one of my most admired teachers instilled in her class the concept of discipline. As a child, I thought that meant staying out of trouble so you would not get your behind walloped. Fast forward to senior year in high school, and I slowly started to understand from daily contact with my special teachers that discipline REALLY means being self aware, studying hard, finishing voluminous homework without excuse, not feigning a stomachache to skip class, trying hard every day to be better. Believe me there were rebellious periods my senior year, but the persistent example from dedicated teachers who believed in me obviously worked.

Entering the work force in college was not traumatic because I did not feel entitled but rather privileged to participate and learn from more experienced coworkers as I completed my studies.  My career development finally led to what I have done for over a decade, helping to run an advertising company. Today, Dynamic Digital Advertising is not a dream on paper, but a thriving, growing entity pushing the envelope of digital technologies in unique ways. We are where we are because of the determination to go on, to build from two people to a cohesive group of graphic designers, writers, videographers, programmers, seo specialists, and production support staff all based in house. We stress that everything we do is done here, our vendors are local, we do not outsource creative work, we are 100% made in the USA. 

Companies who come to us for any of our digital services realize after the initial conference call they are hiring an advertising agency with real depth… an agency they can rely on for all their marketing and promotional needs… an agency where, though often unspoken, the work force is imbued with passion and self-discipline… an agency that delivers what it promises, and never promises something it cannot deliver. My teacher was right when she said, “The more you discipline yourself, the less you’ll be disciplined by others.” Being hands on managers, working closely with clients and staff, David and I know we are truly part of a unique company, a place where you look forward to coming to work because everyone is focused on getting things done. And I promise, as we grow things will only get more exciting!