O is for Organic Optimization
P is for Page Rank
T is for Title Tag
I is for Inbound links
M is For Meta Tags
I is for Indexed
Zzzzz is for dull content
A is Alt Text and Anchor Text
T is for Traffic
I is for Inktomi
O is for On-theme
N is for No frames

Over the weekend, I created a wedding website for my fiancée and I to send to family and friends. It includes specific wedding information, information about us, hotel accommodations in the area, a poll to vote for a potential bridesmaid dress, and a guest book. There is still a great deal to add such as how we met, a quiz, and a photo album.

After the wedding, the site will host select information and pictures from our honeymoon. And it has potential to keep growing into a family website should we decide to take that route. The website is a perfect way to keep in touch with both our families and make sure that everyone receives the same information. With everyone spread out along the northeast Atlantic coast that is definitely a good thing.

I have learned a great deal while working at DDA that came in useful this weekend such as basic HTML code for making words bold or italicized. My site will never be as sophisticated as the sites designed and developed by DDA, but my knowledge from working here will help me utilize the capabilities of the template.

The notion of “summer slump” is quickly going out the window for our full-service advertising agency. While other companies may be thinking about vacations, slowing down production, going to the beach, and spending more time outside and less time at their computers, DDA is fast at work with new and existing projects running the gamut from website design and development to video production and more. Each of us, including graphic designers, programmers, web developers, copywriters, animators, videographers, photographers, and SEO specialists are busy doing what it is we do best.

There is no slow down here at DDA, but rather a productive pace that almost leaves one needing a vacation. In my experience as an advertising copywriter at DDA, I’ve seen us take the summer months and use them to our advantage to build up optimized content on a site, and to reorganize the structure of our operation to help us perform to maximum capacity. This year, the summer months will be used to work on completing projects, and developing new ones, all while developing content and structuring our advertising company to work at full speed ahead in the next year.

It is a bit of a culture shock to me, but one I’m getting accustomed to. That’s not to say that I’m not counting down the days until my vacation and my day at the spa!