Going for a Hole-In-One
Sure, last weekend included plenty of relaxing and entertainment. I went to a get-together at my parents’ house, saw two movies — Angels and Demons (not nearly as good as the book) and Star Trek (beyond awesome) — and enjoyed a few good walks with the dog. But as I already wrote about this week, the weekend’s big accomplishment was the completion of our backyard vegetable and flower garden. It was a sizable project for a pair of non-green thumbs, and we’re both paying for it this week with sore muscles all over the place.
So this weekend will only involve a little digging in the dirt. I have to add some mulch to the garden, but otherwise, it will be a weekend of relaxing and recharging. Plus, Saturday will mark my first round of golf this season. So you might want to watch your head for errant shots if you’re wandering around outside Saturday morning — my aim might be a little rusty.
Here at DDA, we always hit our target (go ahead, laugh at my corny transition). That’s because we keep our clients involved from beginning to end. We want feedback, criticism, critiques, and suggestions at every step along the way. Whether it’s a new idea for one of our graphic designers, some reference material for our degreed copywriters, an example of a similar program for our custom programmers, or some expertise for a precise medial animation, we appreciate poignant and timely feedback from our clients. It guarantees that we will turn out a finished project that not only looks and works just like it should, but is also EXACTLY what the client was hoping for.
Of course, we love the rare occassions when we hit a perfect hole-in-one. That means after the initial ideas from the client, we create a project (or piece of a project), and receive feedback that simply says “Perfect! We love it!”. Now, that doesn’t happen too often, but that’s not because we don’t know what we’re doing. It’s because every single mind is different. So the idea a client has is rarely the same as the idea in my head, or Carrie’s head, or Laura’s head, or David’s head. This simply means we make a few tweaks, keep the communication open, and end up with the perfect result. At DDA, we’re constantly perfecting our game, with each project hopefully coming out better than the last.
Now as for my golf game? I need a lot of practice. Fortunately, we work a shortened week here at DDA, so much of tomorrow may be spent at the driving range.
Entry by: Steve
