So I happened to be reading today’s blog entry from Rob — one of DDA’s talented animators. He made some great points about DDA’s incredible list of services and capabilities, including our seven divisions that each specialize in a different marketing or advertising segment.

But he also made a comparison that caught my eye. Talking about how well DDA’s services go together, he compared the perfect combination of services and marketing capabilities to a food combination that most people know very well: Chocolate and Peanut Butter. This is not an uncommon analogy, as nearly everyone seems to love chocolate and peanut butter together, especially considering the wide variety of candy and other foods that use this combination.

Well here’s a startling revalation: I HATE chocolate and peanut butter together.

Call me un-American, inhuman, or whatever you want.  I LOVE chocolate, and I LOVE peanut butter (in fact, I just had a yummy bagel with peanut butter slathered on top), but for some strange reason, the combination of the two just makes me cringe. You can keep your Snickers, your Baby Ruth’s, and your M&M Peanuts — I’ll take a 3 Musketeers or Kit Kat any day.

At DDA, we understand that not everyone likes the same thing. That’s why we NEVER build off a template, always request client feedback, and offer such a wide variety of services and capabilities (heck, we even have different types of beer — and even wine — at 5 p.m. on Thursdays to cap off our workweek).  From DDA Medical and DDA CMT (corporate and medical training), to DDA Apps, DDA SEM, and DDA Video, Dynamic Digital Advertising has all the services and capabilites to offer you the combination that best suits your needs. Whether you need a search engine optimized website with integrated video, a medical brochure and spiffy new logo, or a custom online application complete with photography and animation, DDA is your one-stop source for anything and everthing that has to do with marketing and advertising.

DDA and you: We go together like chocolate and peanu … wait. We go together like peanut butter and jelly, that’s it!

(Although I don’t like peanut butter and jelly, either — but maybe I’m just the weird one).

Lord knows a love a good massage and a pamper me day every once in a long while. That said, I’ve been to a number of local Spas, ranging from the four star- and four diamond-rated Hotel Hershey Chocolate Spa some miles away to the Massage Envy around the corner. What I find interesting is the sudden onset of Medical Spas opening their doors in high property value areas close by. To be honest, I’m not a fan of the idea of listing lunch-time lipo next to a facial on a list of services. In my personal opinion, they fall under very different categories of “self improvement.” However, I find myself in a bit of a mental predicament as I’m intrigued by the concept of a Medical Spa. The love-yourself-for-who-you-are side of my brain says that a medical spa goes against every part of my being, while the marketing and advertising side of my brain says what a great way to promote clinical cosmetic procedures.  

Regardless of how I feel, they exist and new locations are popping up everywhere you look. With years of experience in medical advertising for medical device, pharmaceutical, and biotech companies, as well as clinicians in a variety of therapeutic areas, DDA Medical extends a long list of interactive services to those in pursuit of effective medical spa marketing. We can design and develop an interactive website that allows patients to request an appointment at any time and from anywhere with an Internet connection just as we can produce an interactive video that features a clinical procedure simulation so patients know what to expect.

So, although I may not be in favor of a medical spa, others are and I have to admit the concept is appealing to those interested.

Earlier in the weekend I re-watched one of my favorite Jackie Chan movies, Thunderbolt. Actually, it probably is my favorite, and it’s hard to tell you exactly why. It’s about a mechanic/race car driver/martial artist who works with the Hong Kong police to catch a dangerous German street racer, only to have his sisters kidnapped in what is to me one of the more chilling sequences in any action film I have seen. To rescue them, he has to go head to head with the street racer in an action-packed battle of wits and reflexes. It sounds pretty cheesy on paper, but they do a really good job of mixing up the pacing and keeping things fresh throughout. Between writing that really showcases the well-developed characters, Jackie Chan’s signature hand-to-hand martial arts, amazingly choreographed races and auto stunts, and classic Hong-Kong style gun-fu battles tend to keep you on the edge of your seat.

It is a really interesting concept for a movie, I guess; while it is a kung-fu/action flick, it is also a racing/action movie, which I guess is why I like it so much? It’s just a cool story overall, I think, but the expert blend of the two different action genres is what really sells it. What is it they say about peanut butter and chocolate? Two great tastes that go great together? I guess it’s the same with Cars and Kung-fu.

It’s also the same at Dynamic Digital Advertising, with DDA’s 7 divisions. We’ve got DDA leading the way in Corporate Marketing and Advertising in the 21st Century, DDA Medical, which handles Medical Marketing as well as interactive training tools for doctors and patients, and DDA Video, which creates video content, interactive videos for the web, interactive flash training tools and games, and all sorts of media for the modern age.

We’ve also got DDA Apps, creating integrated and innovative interactive applications, widgets, intranet applications, CRM software, and really anything else to meet our clients’ software needs. Let’s not forget our award-winning DDA SEM, which stands for Search Engine Marketing, something that we excel at. We’re so good, in fact, that we were awarded as one of the top ten (out of hundreds of thousands) most dependable Search Engine Marketing firms in the U.S. by Goldline Research.

That brings us to DDA USA, a division which “specializes in United States marketing and advertising for companies based overseas and across the border, and offers the same extensive line of services, but with the objective of turning your organization’s potential into substantial returns in the United States.”

Oh, and did I mention there are 7 divisions? Finally there’s DDA CMT, which focuses on creating the interactive online and CD-ROM-based training tools and software that your business or medical company needs to succeed.

So I guess what I’m trying to say is, like a great Jackie Chan movie that expertly blends a bunch of sub-genres that are all related by the overarching genre of “Action Film”,  DDA expertly blends a whole host of divisions that, when applied to your business or medical organization, can truly take you into high gear.