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Archive for June, 2010

Studio Bustle

The video studio here is quite busy behind me and will be for the entire week. Throughout the day one can constantly here the snap snap snapping of the digital camera capturing the model’s moves, poses, and actions. Our many guests are directing, watching, and providing feedback to our studio staff as we capture all the stills we will need. The green screen is unfurled and the lights are set up for this one. So one can assume that the models will be put on some sort of virtual background. Whenever I try to exit the studio I get a sneak peek of the action in progress while navigating through a throng of people. More surprises lay outside the video studio door though. The main area of the building has transformed into a dressing room, waiting room, and beauty parlor all in one. Outfits, makeup, and people are everywhere. This week is a departure from our normally calm, quiet, and orderly building, but it is an exciting one. The hustle and bustle and new faces are a welcome change and distraction from the norm. Especially welcome is the abundance of leftovers from catering for our guests, yummy.

This project, like many, is a big one for DDA and we are excited to see what the final product will look like. If you have a project that you need to be done in animation, video, digital photography, advanced programming, custom web design, SEM, copywriting, or anything else media related, then you can come to DDA to get it done for you.

Entry by: vinnie

A Hive of Activity in DDA Studios

It’s been a busy weekend for DDA Studios (including last Friday) and the business continues for the better part of this week. Last Friday we had an in-studio videoshoot that lasted all morning into the middle of the afternoon. The shoot consisted of conversations between two parents and two pediatric experts.

The setup involved a lot of green chroma key fabric to cover the background of shots from three different angles. In post-production, we’ll key out the green-screen and replace the background with views of a pediatrician’s office and exam room, customized and rendered in 3D. The videos will then be programmed into an online interactive user interface so users can quickly and easily navigate to a particular topic in the conversation.

On Sunday our photography crew went on-location to shoot models in medical office settings. The photo-shoot continues today, in-studio through Wednesday. For the in-studio shoots, we’re also using green-screen technology to place the models into various modern and customized 3D environments rendered with super realistic lighting and detail. So, let’s get the lights fired up and start snapping!

Entry by: laurence

Delete this Blog

That was my attempt at a take on Steal This Book, not sure if that was clear. Anyway, not that I’m complaining, but this is blog post #2 for me today. I somehow managed to erase my first post, which was all written and ready to go. What did I do? I’m not sure. Because I happen to be slightly stubborn, I’m blaming it on the fact that I upgraded to a new browser today, which has different controls than the previous and therefore had some feature on it that automatically deletes blogs. OK, I know that’s not true, and I’m being a bit ironic/hypocritical/whichever adjective fits here, because just yesterday I wrote a post on how the only way to survive in today’s world is to always adapt to change, including new technology.

Because of that, I can’t get really blame my browser for the blog mishap. After all, if I’d taken the time to understand all of the features beforehand perhaps I’d have a post already written. In any case, there’s too much work to be done and too many real technologies to write and talk about for me to lament over what was unexpectedly lost this morning.

Instead, I’ll put my focus on our website design and development, video production, 2D and 3D animation, search engine marketing (SEM), virtual medical simulation, and medical marketing services. I also know for sure that I’ll be thinking of, at some point, our new AppleSavvy division, which offers Flash conversion and iPad and iPhone friendly development services. Already I’m starting to forget about the blog post that disappeared.

I just have to remember not to forget completely. I certainly don’t want to be in the same position tomorrow, everything written and ready to be published when I accidentally hit the blog delete button. I’m just kidding there’s no such feature. Or is there??

Entry by: toni

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