Dynamic Digital Advertising Blog

Websites with Structure and Substance

February 27, 2012 · by laura edited by David Katz · in Copywriting, Laura

One of my favorite steps in a website redesign process is helping to create a new menu structure. Even the most entertaining and interactive websites must have substance to them – a solid reason for…

Standard versus Unique

February 1, 2012 · by laura edited by David Katz · in Copywriting, Laura

The other day, I read a statement made in a forum that caught my attention and got me thinking. The statement was, “Everybody knows that the more standardized you are and the more you buy off-the-shelf, the…

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