Putting a Product on Display Online
There’s more to every product than meets the eye. Whether it’s a special ingredient, unique use, or proprietary design, a product has exceptional qualities that should be showcased. When marketing a product and all its special features, you want to capture the attention of the largest targeted viewing audience, and one of the best ways to accomplish this is online. Therefore, why not think about developing an online product showcase as part of a new product launch strategy.
Of course, showcasing a product online is more than just developing a flat website detailing product specifications through text and simple images. You want to wow viewers and entice them to learn more about your product and ultimately make a purchase. The attraction can come from an interactive site where users are involved in the marketing process, whether it’s manipulating controls through their keyboard to make the product move, watching videos of the product in action, or being immersed into a virtual environment where the product is featured. The more involved the viewer gets, the more invested they can become in the product, and the more likely they will be to buy.
Dynamic Digital Advertising (DDA) can bring any product showcase to life. With writers, designers, videographers, illustrators, and animators on staff, much interactivity can be added to a project marketing a new product or brand. In the past, DDA has created 3D animations of products to show a digital version of the product that looks as real as if it were in front of you. With the help of animation software, DDA has also taken viewers inside products to see how they function. Combining photography and animation, DDA can show every side of a product and take viewers on virtual tours. The product showcase possibilities are endless. If you have a product you’d like to show to customers around the globe, contact DDA to learn more about their capabilities and start giving your products the exposure they deserve.