What Are You Scared Of?

Can you imagine speaking to a large audience in an empty room? What about flying in an airplane without leaving the ground? With technology, these imaginations could become reality. For someone who suffers from a phobia of public speaking or flying, doing these activities in a traditional format may not be appealing. However, access to virtual reality has offered a new way to treat phobias such as these.

According to sciencedaily.com, a phobia is a strong, persistent fear of situations, objects, activities or persons. Phobias, and the sometimes accompanying panic attacks and anxiety, can affect a sufferer’s everyday life in great ways. We’ve all heard of the most common phobias, such as arachnophobia (fear of spiders), agoraphobia (fear of being in public places), and altophobia (fear of heights). But do we really realize how the sufferers of these phobia are impacted? I don’t love spiders but I don’t understand what it’s like to have physical anxiety from seeing one on the ground. I also don’t like to be squished in large crowds of people but it has never caused me to hyperventilate.

Statistics show 6.3 million Americans have been diagnosed with a phobia, according to statisticbrain.com. 60% of phobia sufferers fear things that will never take place, 90% of phobia sufferers fear things that are considered to be insignificant issues, and 88% of phobia sufferers have health-related fears that will not happen. How can we get people to stop fearing and start living?

One solution that has proven effective is virtual reality. For years, exposure therapy was the most popular form of treatment. Prescribed by psychiatrists and psychologists, exposure therapy simply exposes the patient to the cause of his or her fear with no danger present. However, with advancing technology and the inconveniences of exposure therapy, virtual reality is becoming a very popular alternative. Virtual reality is convenient for both the doctor and patient. It is less expensive and less time consuming than traditional exposure therapy appointments. Booking a flight and making a trip to the airport doesn’t seem like a convenient option when patients can wear virtual reality glasses in the comfort of their doctor’s office while still experiencing a simulated flight. Patients are more willing to participate in therapy using virtual reality when it’s known confidentiality is not an issue and no real dangers will be present.[i]

Dynamic Digital Advertising (DDA) has the capabilities and expertise to create a virtual reality setting to help ease patients into treatment for phobias. DDA’s experienced staff can craft a state-of-the-art virtual reality system that will greatly benefit patients.  You can customize the virtual reality setting to treat any phobia a patient may have. Consider offering virtual reality as an alternative to traditional exposure therapy for extreme phobia cases. To learn more, contact DDA at sales@ddacorp.com.