Ten Transformative Years on the Internet
A lot has changed during the course of internet history. Despite the bust of the dot-com bubble circa 2000-2001, the internet has continued to grow exponentially, increasingly becoming an absolute necessity to businesses and consumers the world over. The rapid pace of both improvements to hardware and innovations in software and web design has ensured that more products and services are available to people through their modems. Now, a business that has not formulated a robust internet marketing strategy is doomed from the outset; the vast improvements that have occurred over the past ten years of internet history have made it imperative that businesses set aside more and more of their time and financial resources towards formulating web marketing initiatives that make sense in the 21st century.
Internet History in Milestones[i]
Just consider some of the major areas of growth that we have experienced over the course of a decade:
- In 2002, there were 569 million internet users (9.1% of population). By 2012, there were 2.27 billion (33% of the population).
- In 2002, the average user spent 46 minutes a day on the internet. Ten years later, this was up to 4 hours.
- In 2002, there were 3 million websites. A decade later, this had increased to 555 million.
- In 2002, it took an average of 16 seconds for a web page to load. Within a decade, this had decreased to just 6 seconds.
- In 2002, it took approximately 12.5 minutes to download just one song. Today, it averages at about 18 seconds.
A New Business Model for a New Century
The incredible technological growth and software innovations of the past decade of internet history have made it absolutely crucial that every business develop and expand their web marketing strategies with every passing year. Even today there remains enormous potential for the expansion of internet access throughout the world. Indeed, there is even potential for expansion of access in the U.S. Nearly a quarter of the U.S. population still does not use the internet, and only approximately 35.6% of the population has broadband internet access,[ii] severely limiting their ability to utilize the full capabilities of new developments on the web.
Companies that have been slow to adapt to this changing reality have paid the price. Blockbuster, for example, refused numerous offers to purchase Netflix, and was slow to adopt its own subscription-based online membership; by 2012, the company was bankrupt, and Netflix was on the ascendant, bringing in $3.2 billion a year in total revenue.[iii] Borders likewise paid the price for not implementing an appropriate online customer relationship management application or eCommerce website, going bankrupt last year while its main competition, Barnes & Noble, had continued on.[iv] Barnes & Noble has developed robust customer relationship management tools on its eCommerce website, and has facilitated sales of digitally-downloaded books for use on mobile devices such as its own NOOK® tablet. Barnes & Noble’s continued success compared to its competition has demonstrated how important it is to embrace online eCommerce solutions such as CRM apps in order to compete effectively in the new online marketplace.
The potential areas for business growth don’t just come to eCommerce websites and CRM apps, however. A comprehensive internet marketing strategy needs to include the implementation of mobile-optimized websites and mobile web apps as consumers rely more and more heavily on their smartphones and tablets to access the internet. Businesses can also increase efficiencies in their work flow by deploying business web apps that handle various business processes. By relying on business web applications instead of traditional computer programs, a company’s business applications can be easily scaled from one central location, allowing for quick updates of a firm’s software throughout the organization in one simple process. Businesses can also benefit greatly by implementing web-based employee intranets, which can facilitate record-keeping and collaboration at one central online portal, facilitating communication and information access and thereby speeding up workflows throughout an organization.
No matter how you may seek a path forward in the new world of online business, whether by implementing business web apps like employee intranets, optimizing your current website for mobile devices like tablets and smartphones, increasing customer loyalty through great eCommerce websites or Customer Relationship Management (CRM) applications, or any other interactive and digital media project you can imagine, DDA has the capabilities to realize your internet marketing goals. DDA has been at the forefront of developing mobile-compatible websites and powerful online applications throughout the history of the internet. A diverse staff of programmers, web developers, illustrators, animators, videographers, photographers, SEO specialists, copywriters, and more gives DDA a comprehensive skill set that other web development firms can only dream of. When you’re ready to see the best of what the web can offer to your business or organization, contact DDA.
NOOK® is a registered trademark of Barnes & Noble, Inc.
[i] “From dial-up to now: ten years of the Internet (infographic).” January 8, 2013. TechJournal. TechJournal South. February 20, 2013. http://www.techjournal.org/2013/01/from-dial-up-to-now-ten-years-of-the-internet-infographic/?utm_source=contactology&utm_medium=email&utm_campaign=eWire
[ii] “United States of America Internet Usage and Broadband Usage Report.” February 14, 2011. Internet World Stats Usage and Population Statistics. Miniwatts Marketing Group. February 20, 2013. http://www.internetworldstats.com/am/us.htm
[iii] “From dial-up to now.” TechJournal.