The Kindness Quotient

Yesterday, the business morning started with me answering the phone before eight am. It was a client, a little bit frantic, having email problems. What was unusual was the way he spoke. Being from the…

Backward Scriptwriting is Still Scriptwriting

Here at DDA, I am part of a team of creative copywriters. We handle everything from search engine optimized website content to print brochures and sell sheets. But, since we also have an on-side video…