35 and counting
Today I officially reached the next demographic bracket. It’s not a big deal to me, the few gray hairs aren’t concerning, nor is the slowing metabolism, it’s just strange having to jump to that bracket on the little drop down list. Of course I speak of my age in terms of a website form, after all, it’s my life work, that’s what I do, day after day. I suppose with my experience I could say that I have gained much wisdom in regards to interactive websites, but I think most would probably just call me the grumpy old man, yelling at kids to get off my lawn.
My first programming job out of college was for a little interactive marketing company, not too much different from DDA. I was taking over for a guy who was writing in Lingo, Macromedia Director’s programming language. The projects were 3-d and VR applications that were put on CD-ROMS for business marketing. We even had a client at 3M and our app sat on a touchscreen in a big hall near the entrance of the corporate offices. You could scroll through the virtual house and touch certain objects in the room and get information on them, talk about interactive. This was super cool stuff in the late 90s. Of course I thought I was smarter than I was and learned some hard lessons in that short-lived job.
So what does this all mean? It means that I still don’t really know anything, but I’ve experienced a lot. From the dot com boom to the 9-11 tech crash through the 2008-09 recession, there’s been all sorts of things going on in the world of interactive media, and I’ve been through it all, so has DDA. We’re still here, and still fighting in the market, still being competitive as ever. We adapt as things change in the world so we don’t get left behind and we’re always looking for the next best thing that we can use to give our clients the boost that they need so that they can be at the top of their game as well. Take it from someone who’s seen a lot in their 35 years.