DDA in One Word
I was wondering what the word would be if we tried to define ourselves in one word. People are always trying to pigeonhole us anyways so I though it might be a helpful exercise.
The first word might be elearning. It is such an integral and important part of everything we do. Even if it is a branding, marketing or advertising project, at the end of the day it is about sharing information, conveying a message or creating an impression.
If a CD Rom or web based elearning platform, a medical CME (continuing medical education) a medical or industrial simulation, a procedure animation in 2D or 3D. A corporate sexual harassment video, a manufacturing process or any of hundreds of other training, educational or experiential exercises it is all about what the viewer is exposed to, what the viewers experience is like and how much the viewer retains.
Especially true is that many custom programming application needs online training, help information, tutorials and an easy-to-use GUI (graphical user interface) and in fact, anything with a GUI, a website, an interactive video, a virtual trade show, an interactive game, a CD Rom, a DVD, an interactive instruction manual, are all learning experiences, information conveyors and memory retention devices.
So, if I had to describe DDA in just one word, it might be: