QR Codes and Training
If you have not come across one of these funny looking squares, it would be safe to assume you do not get out much. QR codes can be found everywhere. From billboards to business cards, a QR code offers a quick and easy way of directing a target audience to a particular web-based destination. While many organizations have tapped into this medium’s marketing potential, few have recognized its value as a training aid.
When placed on a product package, within the aisles of a store or on a work station, QR codes can provide a direct link to valuable information for employees and customers alike. Read on to learn about some of the common QR Training applications:
QR Codes and Training Video: Video has long been a staple in the training world and an excellent means of breaking down complex processes, concepts, and procedures. Strategically placed QR codes provide audiences with a direct resource to on-the-spot information, whether it is used to demonstrate the installation or set-up of a product, the use of a device, or the breakdown of a particular procedure.
QR Codes and Manuals: The production of a manual can be costly and a waste of environmental resources. Instead, place a QR code on product packaging, a device or piece of equipment and provide access to important information instantaneously. Furthermore, when information should change, updates can be handled globally, requiring little ongoing production costs.
QR Codes as a Training Refresher: Training is often an overwhelming experience. Individuals are presented with a wealth of information in a set period of time. While an individual may be able to retain a good portion of information, it is a rarity that he or she is able to retain it all. QR codes placed within the work space offer an excellent means of a training refresher. Employees simply have to scan the code and receive an abbreviated recap of a particular task or policy.
Mobile devices are in the hands and pockets of the masses. According to the Pew Internet & American Life Project, nearly half of all American adults and two-thirds of all young adults now own a Smartphone. By 2014, experts predict that mobile Internet usage will surpass desktop Internet usage (Microsoft Tag, 2012). As these statistics indicate, today’s population is accustomed to mobile conveniences and it is time for training tactics to follow suit. Contact Dynamic Digital Advertising, a developer of state-of-the-art and interactive training technologies and mobile platforms, today to learn how to adjust your training approach and appeal to an audience accustomed to on-demand results: 215-355-6442/ firstname.lastname@example.org.