A Quick-Fix usually ends up costing you more
A quick-fix, though seemingly inexpensive to do at the time, does merely just, buy time. In the end, it will end up costing you more sometimes as much as the original cost of the thing you fixed so quickly. Marketing on the Internet using pay-per click programs is just a quick-fix to a diminishing marketing strategy. It is not a cost-effective solution to any companies Internet marketing strategy, nor is it effective for the amount of dollars spent. You can look at Internet marketing as a landlord to a rentee; the rentee pays a lot of money to stay at the renters house, but in the end the renter is simply paying to stay, not to own the occupied property. Pay-per-click marketing or “renting” keywords is the same useless approach. Sure it does provide some market awareness, but it just does not compare to natural search engine marketing. Instead of renting your keywords for “X” amount of dollars a month, why not just pay one “X” amount of dollars for you desired keywords and actually own the terms you are targeting to maximize your website visitation. Your website will be seen as an important source for the terms you have built your website on and you will see that natural search engine marketing far exceeds the amount of traffic to your site than the good ole quick-fix expensive pay-per click.
At DDA, we have been preaching this information since the beginning of the SEO advertising approach. I have been involved in dozens upon dozens of meetings and webcam conference calls where we made our prospective clients realize they were throwing money out the proverbial door and had barely any results to show for it. We have saved hundreds of clients money and increased the amount of revenues they received through their websites simply by creating an aggressive search engine marketing program, which completely enhanced their business even through recent economic turmoils.
If your customers are looking more towards the relevant free searches on greater percentage, is that not where your company should be placing themselves? The answer is obvious, give Dynamic Digital a call as we are one of the most reputable and experienced search engine marketing firms in the United States; in fact we have recently been given an award for our optimization results. Visit our website and see how we can work to meet your needs, not ours.