Can Apple Kill The Web Search?

The popular search engine, Google, gets over 9.5 billion searches per month in the United States. Although other search engines such as Yahoo, MSN Search, Metasearch, and Bing continue to compete for a share in the market, they really don’t present a major threat to Google’s supremacy. Though ironically, there’s another contender that potentially poses a greater threat to Google and it’s not even a search engine- it’s Apple.

Before Google came around in the mid-1990s, Internet users relied on Internet service providers and web portals to collect and display content. Since then, Google’s search technology has developed into a dominating worldwide web searching powerhouse. Let’s face it, it’s pretty hard to find a web user who doesn’t use Google at least once a day.

Apple, on the other hand, now confidently stands on the other side of the Interweb battlefield. After launching its App Store in 2008, more and more smart phone users have been gravitating toward the growing library of over 150,000 Apps available for download. The iPhone (and more recently the iPad) has little by little been starting to replace the classic Internet search with more personalized mobile applications fueled by the user’s common interests. Instead of making several searches for weather, movies, games, and news and ending up with countless pages of search results (most of which never get viewed anyway), one can now say, “oh, there’s an App for that.” In due time, it’s possible that this “App craze” takes over and revolutionizes the Internet search!

As consumers continue to purchase the latest iPhones, iPads, and iPod Touch units, more people will start to depend on mobile web to retrieve content. Without the proper formatting and coding, it’s possible your company’s website will display incorrectly on these mobile devices, if at all. Have flash content on your page? Forget it. You might as well have a blank page with a little red error icon because that’s all you’ll see.

Thank goodness for DDA’s new service, AppleSavvy™. Our talented web designers and programmers will overhaul your site so it looks good on any device. While we’re at it, we can even give your site a digital makeover with a slick eye-catching design, up-to-date coding, and a vast variety of content to reach the maximum number of visitors! Be prepared for the revolution with DDA’s AppleSavvy™!