Contribute To Your Companies Web Presence
Businesses are a vital piece of growing a micro-blogging service like Twitter. In their best interest, Twitter is beginning to address this by taking steps toward catering to the business sector of their users. Today Twitter announced that it is in beta testing its first business centered feature, Contributors.
Contributors is an attribute that focuses on creating more bona fide engagement for business accounts. This will allow a business account with multiple contributors (say, for example, the @Twitter feed) to add the particular user that tweeted on behalf of the business to the byline. More clearly, it gives a business’s feed a more personal touch and shows consumers that there are real people behind the company’s posts.
There are more changes coming down the pipeline as well. Changes that will provide businesses internal data to track their status within the microblogging realm.
When Twitter and other social media sites are used to share your company’s services and abilities that can be a marketing plus. For example, if you have DDA build your company a blog system and you assign employees to be responsible to write. They will be boosting your online presence by adding content to your site. But if you have a Twitter account each blog post can post as a tweet to your account (i.e. @DDACorp).