Embracing the Digital Age

My older sister is getting her first computer. Her husband is a techie of sorts and one of the go-to people for computer problems in our family. Naturally, he has a high-tech, state-of-the-art laptop, and the household does have an old desktop computer, but there’s nothing really for my sister to use, beyond playing Spider Solitaire, and feel comfortable with. FYI, she’s the exact opposite of her husband in terms of her knowledge of technology.

In just a few short weeks, she’ll be receiving her first laptop computer. I’m excited because it might mean that she’ll now check email (let’s hope). Also, my sister is a rampant photo taker, and though she’s been using a digital camera since the late 1990s, she always prints them out and never shares them electronically. It’d be nice to be able to communicate that way and share photos.

To me, not checking email on a daily basis  is about as crazy a concept as the Loch Ness Monster. I honestly do not know what I would do without it. For one, a lot of the business I conduct on a daily basis is done through email, and for two, it’s a very convenient way to stay in touch with friends. The hilarious part about this is, whereas I find  it crazy that my older sister still doesn’t use email; my younger sister thinks of email as an antiquated mode of communication.

At DDA, we’re always up on and exceeding the times. We’re well ahead of the curve on nearly every technology. Like my sister, we’ve been using digital photography for a very long time, since 1996 (we were the first digital photography studio in Pennsylvania). Unlike my sister, we embraced digital media well ahead of anyone else, honing our search engine marketing (SEM) skills and preaching about the benefits of search engine optimization (SEO) before anyone even thought of the Internet as the new marketplace.

These days are not much different when it comes to our innovation and adoption of the newest technologies; our Virtual Medical Simulations is revolutionizing eLearning and our Flash conversion and iPad and iPhone friendly development services, through our newest division ApplySavvy, embrace the next generation of mobile devices.

I guess with all of that going on it’s no wonder I’m amazed some people still aren’t even using email, much less utilizing the web to their advantage. I’m just happy that my sister might join the rest of the world in the digital age.