I’ve Fallen and I Can’t Get Up
As a Search Engine Optimization Specialist at DDA, a search engine marketing company, my clients are always concerned about their website’s rankings on major search engines. It is very exciting to have terms listed in the coveted #1 spot on Google, but every now and then Google can change its algorithms and rankings can fall. It is important to know that simply throwing in a few keywords and focusing meta tags is just not enough to stay at the top of the search engine rankings.
Content is king in the eyes of Google. Keyword-rich content to be exact. Our writers do an amazing job of creating content that is expertly phrased and full of keywords that have been researched. Our own website is constantly being built-out and pages upon pages of content are being added regularly.
It is not enough to get to the #1 spot on the major search engines, you need to continuously update and expand your website in order to stay there.