Know Your Role
I have basically grown up at DDA, a search engine marketing company. Starting out when I was only 15, preparing promotional mailings, data entry and proofreading and now handling software management, search engine optimization and domain name registrations. This company has seen me through my own high school graduation, part-time college, three children and now my children’s first days of kindergarten and school plays, just to name a few.
My role / title has changed throughout the years and list of responsibilities has grown. Technology has changed dramatically since I started at DDA. Archiving tools were optical disks and zip disks. There were no USB keys, website design was a new idea, email was not as much of a necessity and who knew what a blog was?
Today, with my role of Search Engine Optimization Specialist, I focus the bulk of my day, handling website optimization for our SureThing Optimization Program clients. Sorting through meta tags, alternate text, sitemaps and siteguides for each client on an individual basis.
I think that everyone’s roles have evolved over time here at DDA. And even though my title is a Search Engine Optimization Specialist, I still handle tasks that are not directly related to said title. I think that this can be said for everyone behind the walls of this graphic design company. We are all capable of handling tasks that are not in our specific area of expertise. And might I add that we all handle those tasks pretty well!