Let’s Get Analytical, Let Me Hear Your Website Talk
Now I am thinking about multi-colored spandex and a black-tiled room full of overweight men working out… ah the 1980s… All Olivia Newton-John song references aside (although I am sure you are singing it in your head), Google Analytics is a free website analysis tool that generates detailed traffic reports for websites. These traffic reports “talk” to us in a sense, by listing important website statistics that are useful in many ways.
DDA, a search engine marketing company, uses Google Analytics on websites that we are not hosting, but are enrolled in the SureThing Optimization Program. By adding a piece of tracking code to each page, we are then able to track our progress of website optimization by viewing the improved traffic to the site.
We find that being able to view traffic reports is an important part of website optimization. We can see which keywords potential customers are using to search for a website’s services and can then point out which terms need focused optimization to improve rankings. This software can show how visitors find a website and how they interact with the website’s content.
Being a search engine optimization specialist, I find it important to be able to view a website’s visits and pageviews, new and returning visitors, and also which search engine the visitor is coming from.