No Need for a Name Change
I recently read that “Radio Shack” will be updating its name to “The Shack” due to the fact that it is trying to step away from its current image. That being small electronics and gadgets. The only reasons I have ever gone into this store in the past was to purchase small motors for school projects, small batteries and other little gadgets. I had no idea that they sold flat screen tvs in there! So in order to try to keep up with the competition and sell more big ticket items, the store is changing its name.
Luckily at DDA, Dynamic Digital Advertising, there is no need for a name change. We not only keep up with the competition, we strive to be one step ahead of it. Sure our list of capabilities has grown over the years, but our name has remained the same. I mean could you imagine if we updated our name just to keep up with our digital services? Our name would change every other day! From corporate and medical websites, videos and print materials to copywriting, search engine marketing and trade show graphics, our list of capabilities is endless.